An exhibition stand is expected to deliver a memorable experience! It is believed that a smaller exhibition stall cannot create the same impact. Well, the belief might be proved wrong after reading this article. Even smaller sized exhibition stands offer great opportunities for businesses to connect with their target audience. A creative stall designer can utilise the same small space in an innovative way to deliver a unique and personal experience. To create a stunning Exhibition Stall Design for a small space, one needs to think out of the box. Dynamic designers can fabricate a great concept without breaking your bank. Here are some wonderful and time tested ideas to help you create a big impression with a small exhibition space.
Light it up: Lights can be a great accessory to enhance the visual appeal of a small exhibition stand. One can combine lights of 2-3 sizes to eliminate dull or dark spots in the exhibition stand design completely. They also help to drive visitor’s attention towards the elements that you want them to notice. Lights are a cost effective way to bring definition to your stall.
Use a theme to connect elements: When you have a small space to set up a stall, a catchy theme can pull all the elements together. From the floor to the roof and the background, connect every surface to the theme. Use catchy graphics and text to create a brand impression. Colour blocking can be used to provide great effects in such stall designs.
Keep it simple and uncluttered: Your stall should be uncluttered as it is already small. Ensure that the desk and furniture on the exhibition are compact and minimalistic. Executives can stand outside the design to explain the product or answer queries rather than within. Allow visitors to get a clear view of the product that you are promoting. And let the focus be on the products that you want to highlight.
Incorporate technology: Use of modern technology can give you an edge over others. From an LCD screen to a 3D Wall or floor, robotics and cool gadgets, you can incorporate technology into your small exhibition stall design in many ways. Your budget is the only limit when it comes to use of technology at trade shows. A creative exhibition stand designer can help you accommodate the best possible technology within your budget.
Go big on engagement: Don't let scarcity of space reduce the level of engagement you deliver. Adopting a modular stall design gives the designers a lot of room to incorporate interactive elements at the station. One can hire monitors and tablets to offer games, interactive brochures to browse through and to deliver a customised experience to the visitors.
One need not spend a great deal of money to design a great trade show exhibition. It requires a creative approach, intelligent use of resources and a desire to wow your visitors. Adopt these tips into your next design and make a big impression even with a small stall.