Event: Launch Party of WEISER Collection by Lloyd/4-D Façade Projection Show “A Journey of Wisdom” Venue: Roof Garden, Hong Kong Design Institute Date: 18th October, 2011
I AM SO HONORED, SO THRILLED. There was a launch party by Lloyd, and I WAS THERE witnessing a three-minute large-scale 4-D façade projection show entitled “A Journey of Wisdom” presenting the evolution of Lloyd created by students from Hong Kong Design Institute's Department of Communication Design and Digital Media. If Lloyd, this prestigious German shoemaker since 1888 has always given you the impression that it's the perfect companion for mature professionals only, the launch of the new WEISER young line collection in Greater China will probably change your mind. The collection consists of the best quality footwear for the MODERN CHIC. Let's experience the most powerful 4-D virtual adventure, and you'll know how dynamic and vibrant the brand can be. Are you ready? Sit still!