Still not sure which type of video ad to choose? Hint: Take a closer look at alternative advertising. It includes advertising in cinemas and new media (electronic media), as well as indoor advertising. Alternative advertising, along with outdoor, in 2017 began to experience an active phase of growth, and it seems that this trend will only intensify in the coming season.
2017 has indeed been a great year for these types of advertising. According to the report of the portal Adindex.ru for 2017, the Russian advertising market grew by 13% (up to 377.4 billion rubles). Of these, outdoor advertising grew by 3% (almost 40 billion rubles), and alternative - by 8% against zero growth in 2016 (up to 4.8 billion rubles).
What is the reason for this? First of all, an active modernization of media measurements has begun: now many media carriers are equipped with a new sensor system based on receiving data from smartphones and car navigators. This helps to evaluate the change in traffic during the day (both for pedestrians and for motorists) and with high accuracy to predict when it is best to broadcast ads.
Experts also say that in 2018 a large increase in the outdoor and indoor video advertising redleos.com/video-production-services/ market is expected. This is largely due to two important events: the presidential election and the World Cup. Market growth in connection with these events will be from 5 to 12%. In addition, the growth of creative companies associated with advertising is forecasted, including: the use of augmented reality, personalization and other types of interaction with the audience.
Now let's talk about the advantages of alternative video advertising:
- Large audience reach. It doesn’t matter if you choose an advertisement on an external media screen or in a shopping center, with the right choice of location and type of medium, tens of thousands of people can see your advertisement per day!
- Low cost. According to studies, outdoor and indoor advertising often has one of the lowest prices compared to other promotion tools (TV, press, radio, Internet)
- Rotation 24 hours a day. Unlike commercials on TV or radio, your advertising materials are constantly visible.
- Visibility. Outdoor and indoor advertising, as a rule, is large and quickly catches the eye. This rule is especially relevant for LED screens broadcasting video redleos.com/usa/video-production-company-california-usa/ and animation: such advertising is remembered instantly.
By the way, our company is also engaged in the placement of your advertising on various media screens of St. Petersburg and Moscow. Among our proposals:
- video advertising on screens in Sapsan trains
- advertising on media screens of taxis
- video advertising on screens of movie theaters (Kinopolis, Mirage Cinema, Formula Kino, Khudozhestvenny, Aurora)
- video advertising on double-decker buses in Moscow and St. Petersburg
- video advertising on screens of the mall and business center (Gallery, Grand Palace, ABM-Media, etc.)
- video ads on city media screens in St. Petersburg