This Spring/Summer season LACOSTE L!VE introduces you to real New York talents. Street tape artist Aakash Nihalini, Amanda Warner from the electro duo MNDR and Leyla Safai from the punk hip hop group HeartsChallenger are at the heart of this season’s campaign.
The campaign is shot by American photographer Mark Hunter, a.k.a. the Cobrasnake. The print campaign was street casted in Brooklyn and features artist Aakash Nihalani and his graphic street tape art. You can enter Lacostelive.com and discover more about the LACOSTE L!VE Unconventional Talents. A series of digital videos featured online allow you to get up close and personal with MNDR, Aakash Nihalani and HeartsChallenger and understand their artwork, connection and interaction with New York. Featured in the campaign we find the timeless codes of a summer wardrobe with color and details.