Jacqueline Bisset to do ANEW campaign

Avon Products, Inc. announced a partnership with award-winning international actress, Jacqueline Bisset, who will serve as the face of the
revolutionary ANEW Platinum line. This new skincare line for women 60+
from Avon’s pioneering ANEW line was developed to recapture the
appearance of youthful contours and will debut this fall through Avon
Representatives.

“I am excited to be working with Avon on the ANEW Platinum Collection, as it specifically addresses the needs of women with my skincare concerns,” reveals ANEW Platinum spokesperson
Jacqueline Bisset. “I want a skincare product that makes my skin look
as young as I feel. ANEW Platinum helps recapture the definition and
tone of younger skin.”

“Jacqueline embodies everything the ANEW woman aspires to be beauty, poise and sophistication,” says Andre Baradat, Vice President, Global Skincare Marketing, Avon. “We are
thrilled to have such an amazing international beauty icon as the face
of our new breakthrough ANEW Platinum line.”

The ANEW Platinum Night Cream and Serum will be available beginning November 2010 in conjunction with an advertising campaign featuring Jacqueline
Bisset. She will also appear in the pages of the Avon brochure for ANEW
Platinum beginning in November 2010.

Read More about Jacqueline Bisset to do ANEW campaign @ Fibre2fashion.com

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