Introducing Personal Company

Today, at long last, I am SO thrilled to introduce you to my company, TROVE! After over a year and a half of building the platform, today is our official public launch, and I can’t WAIT for all of you to check out the app!

Trove is a new mobile style destination, and after almost two years in the making, it is impossible to articulate how excited I am to finally be able to share it with all of you!

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Just a few months after starting this blog, I began thinking about the challenges that we all face when searching for style inspiration, especially as the world grows increasingly mobile. We’re all constantly looking for fresh sartorial ideas, but navigating countless websites, social platforms and retailers can be exhausting.

Two years ago, my husband Rich and I conceived of a mobile style destination that could be that single, centralized hub for all things fashion. A place where users could find style inspiration from the world’s top style influencers, brought together in one beautiful, shoppable experience.

Thanks to the amazing team that has worked tirelessly beside us, I’m so proud to finally be able to put Trove in the palm of your hand.

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Photos: http://www.angelicdress.com/red-prom-dresses.html

If you’re reading this on a mobile device, you can now find this very blog post (click here!), and all of my outfit posts, right on Trove. You’ll not only be able to see my latest style content, but with a simple swipe, you can glide between the posts of other amazing blogs like Atlantic-Pacific, Something Navy, 9to5Chic and countless others. Trove offers a dynamic mobile experience where you can explore top-notch style content, save your favorite looks, and even purchase your favorite products all within a single app.

I wish I could thank each and every one of you personally for all of your kind words, support and encouragement not just today, but everyday for the past three years that I’ve occupied this little corner of the internet. In every way, Trove was built as a solution for you from what I’ve learned about the way you like to find style inspiration and shop. Rest-assured, this app doesn’t change anything here on memorandum.com—this blog isn’t going anywhere! But now when you’re on the go or just looking for more inspiration and a broader style experience, I hope you’ll find Trove both useful and lots of fun!

Without further ado, go ahead and get your Trove on! If you’re on an iPhone, you can click here to download the app. Can’t WAIT to hear what you guys think!!

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