Increase exposure by partnering with fashion bloggers

Two high-profile blogger events were held during New York Fashion Week, the Chictopia10 Social Influence Summit and the Independent Fashion Bloggers Evolving Influence Conference. Fashion blogs are a great way for PR firms and independent designers to gain exposure to expanding audiences of influential fashion lovers.

Here are a few tidbits from the events:

"Marketers and media specialists including Susan Koger (founder, ModCloth) and Jennifer Wexler (Marketing Director, Botkier) shared their take on the blogosphere, highlighting the importance of associating their brands with individual style and independent voices..."

"Whether collaborations or other engagements, these partnerships succeed by making use of the blog’s unique point of view while also appealing to the site’s prized audience."

"The marketers stressed the value they place on the blogging community, citing blogs’ ability to showcase how products can exist in the consumer’s world and to create a valuable dialogue between consumer and brand."

"Drawing a parallel between the inception of indie style magazines like I.D., which began as home-made media in punk-rock rebellion against traditional fashion magazines like Vogue, [G-Star Raw Creative Director] Subhankar Ray reminded the audience that blogs represent the “democratization of journalism.”

You can read the full articles at StyleSampleMag.com