Maybe it started with Game of Thrones and a certain blonde’s cult following, maybe not. All we know is, every colorist we’ve visited lately has divulged that everyone is clamoring for “ice blonde” in the salon chairs. “The shade is trending, but it's always been in style—it’s the new platinum blonde,” says Tessa Sprauer, a colorist at ARROJO Soho. Basically, it's a blonde so blonde it's bordering on silver. The names of the shades mean something different to everyone, so to avoid any confusion, we recommend bringing one of the photos below to your colorist to nail the exact tone you want!
First things first: “The color is hard to achieve,” she warns. “It must be lifted past the yellow stage, and then a purple-based toner is applied, which fades over time.” Your colorist might use a multitude of techniques, whether that’s an all-over bleach and tone or highlights. But when you finally reach the result? Sweet, sweet victory.
Don’t forget: it can take a few sessions (and a loooot of patience) to reach that cool shade, so plan your appointments out accordingly the year leading up to your wedding. Also, make sure your last session is about a week before the big day—the iciness of the blonde tends to fade with each wash (we recommend a good purple shampoo), so it’s better to get the color fresh.
Want to protect the precious color you've achieved? Invest in a cute, floppy beach hat for the honeymoon, and pick up a purple-toned gloss to get rid of any brassy tones once you've returned home.