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The silver jewellery industry in India is now embracing social media as a medium for promoting their business. Leading wholesale silver jewellery brands have increased their digital marketing expenditure. While diamond jewellery retail chain has completely shifted to the digital platform, others have increased their spending on digital marketing. Through social media, brands are trying to increase customer engagement and brand loyalty.

There are many different platforms for Social Media such as Facebook, Instagram, Twitter etc. Certain social media strategies can help jewellery brands to enhance their business. They are as follows:

1. Sell your brand

The jewellery industry is a luxurious one so the companies must focus on selling the brand. They should try to communicate the core values of the company to the audience. Most of the brands keep posting their products but they need to post content that helps them in building the brand. Many times companies post customer reviews with a post and that is a really good way of building a brand by giving a testimony of the products of the company. Buying jewellery needs just as much thought as investing.

So the companies must build a brand that creates trust in the minds of the consumers. Also, in the case of jewellery one very important aspect is the authenticity.

2. Be consistent

When a brand creates its social media page on any social media platform they must be consistent with updates. Brands that update their pages regularly enjoy the better performance as compared to the ones who aren’t that active. Being consistent helps to build a community and that is very beneficial to the companies. This increases customer engagement and they feel more connected to the brand.

In India the season for buying jewellery is Diwali. Brands should take advantage of that and should come up with exciting offers.

3. Hold contests for customer engagement

The best strategy to enhance the business is to increase the involvement and engagement of the consumers. This can be done by holding contests which increases the follower base as well as the response of the consumers towards the brand. These contests create a buzz on social media and it eventually helps in increasing the prospects of a sale. Many of the leading brands hold contests and it is a very good strategy.

4. Content strategy

Content is very important in terms of social media. Brands need to post engaging content to keep the followers loyal. Today brands are posting the photos of the products and sometimes even repetitive so are lead to the disinterest of followers. The posts should be interactive and should engage consumers.The quality of the content and creatives is a very important aspect.

Silver jewellery is the most demanded jewellery amongst all types due to its cost, reliability and availability. Wholesale silver jewelry brands have been doing the same for years for their best marketing and promotion.