When shoppers are walking different aisles of a store, they often walk past hundreds of different branded products that are trying to grab their attention. Brilliantly designed bag toppers can be one of the most important factors to influence their buying decisions. Let us share 6 easy tips to make them appear more attractive and useful;
The right choice of materials
Nowadays, the trend of small packaging is rising. For small packaging, a bag topper is very significant. It can easily catch the attention of customers in no time. It can be made from many different kinds of materials. Mostly for a cost-effective packaging solution, try using effective materials. Compostable materials such as cardstock are the right choice of materials. They are available in various thickness depending upon the requirements of the consumers in every market. The main advantage of using them is that they have high rigidity as compared to others, and they support different customization techniques as well.
Designs that gives a quality feel
The designs of printed products always leave a unique impact on the minds of the customers. Different shapes such as square, rectangle, oval, or circle, etc. can be used, and It all depends on your specific needs. Circle and oval are much less common than square or rectangle, but you can use a small bit of available space to make a more memorable bag topper. If you want to use a rectangular or square-shaped design, you can trim their corners to give the effect of a rounded corner to avoid unsightly wear out.
Get more from colors
Colors can uplift the dull look of any printed bag toppers. You can get more from colors by matching them with your brand. You can use different shades to give a look of a combination, among other printed items. However, it is vital to understand the type of market that you will be targeting. If you have an audience of young people, try using bright colors to make an item appear more interesting. If you are dealing with adult customers, use lighter shades to give a sophisticated and decent look to capture their interest.
Rapid customization to stay modern
Any person that is walking past shops comes across several brands and products every single day. Some of the displayed items instantly grab the attention of potential customers. Their packaging plays a significant role in influencing their buying decision. Your product packaging should be attractive enough to enhance the image of your brand by capturing the attention of multiple clients. To stay in the market, provide rapid customization in their designs and printing to stay modern in front of your customers. From a business point of view, the custom bag topper is one of the best marketing tools that lure shoppers. Try changing their color, design, shape, size, etc. every now or then to make them look more innovative. It will help you to increase the visibility of your brand to maximize profitability and sales eventually. You can customize it as per any ongoing marketing campaign or occasions as per the trend to surprise your clients.
Make them multipurpose
For retailing products, the more useful a packaging is, the more its demand will increase. Try to make your bag toppers multipurpose to grab the interest of the market. By making them with eco-friendly materials, you can make them recyclable for their consumers. You can even provide extra adhesive, which can allow them to reuse a bag to pack other products such as spices, cosmetics, food items, or even pharmaceutical goods. By making them multipurpose packaging solutions to easily carry and pack items can help to increase the satisfaction of their clients.
You always need some finishes
To make any packed manufactured commodity appear more valuable, you always need some finishes. You can use die-cut, perforation, gloss, matte, and spot UV options to make a bag topper more beneficial. You can even decorate them with colorful foil stampings such as silver and gold to give a more lavish look. Embossing and debossing are other useful techniques to attract customers through their outstanding look in desirable colors.
A custom bag topper can be the stunningly and perfect marketing material for retailers and brands to draw the attention of the customers. Many packaging vendors offer their printing services to make an interesting item as per your specific needs. Use our above-mentioned 6 easy techniques to make an attractive and useful product in no time.