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When it comes to having a business, it is always paramount to be on top of your game. Be it the services or products your supply down to the staff working under you. The whole channel should be streamlined so that everything goes smoothly. So much so, for any catering companies NYC and elsewhere, the guide below will make your venture stand out in any operational sector.

1. Train your staff

Imagine having a team of chefs making fantastic food, but the service team is rude, lazy, and unkempt! This will ruin your reputation in a heartbeat. And that is why you must put in some of your resources into training them of a few basic things. Their manners must be at par, the dressing should be neat and clean and how they handle themselves must be admirable. Otherwise, they will be the reason for your downfall. Even if you are outsourcing the service team, make sure you vet them a few days before the event and have strict rules with dire penalties if they are broken.

2. Network with similar companies

Networking is also very vital in the making of a great catering company. This is where you get to know what the masses are saying. It is the place where you get raw feedback into your services, which points you in the right direction. If people need a particular dish improved or removed, this is where you will find out. Take criticism as a stepping stone to greatness. Networking involves you attending food fairs, talks, and also being part of online chat forums in your field of work.

3. Provide exceptional service

Next, you need to make sure that the service you provide is top-notch. This means that the trained staff has to do things by the book. The chefs and cooks follow the recipes, and everyone on the team remains respectful. If you are to cater to an event, make sure the food is well cooked and well presented promptly. Mishaps are bound to happen, and so be quick to your feet with plans B, C, or D in case the cutlery brought to the event does not fit the guests.

4. Prioritize marketing

If you do everything right and you miss to advertise your brand, you will miss out on a lot. Food is a commodity that will never lose clients since people have to eat. So much so, step out of our comfort zone and get to advertizing. Luckily today, the age of brochures and searching for clients by cold phone calls is over. With social media and the internet, a lot can be achieved. And if you cannot do this yourself, hire an able team to do the marketing for you.

5. Brand all your merchandize

Last but not least, you must brand all your merchandise. These include the van or motorcycle you use for the deliveries, the staff uniform, and if you can, mark every piece of your cutlery. Not only will it help you keep your materials in check, but it will send the message out. Even after a guest walks out with a serviette with your name on it, they will have taken you home with them, and that is good for you.