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How to Grow Your eCommerce Business with Product Personalization

Once upon a time personalization of the product was the basis of making any fashion apparel or accessories. Everything used to be tailor-made, including clothing, footwear and accessories. With the mass production and industrial revolution this changed, but now we can see the flipside of mass production. Customization or personalization is coming back in the scenario as no one wants to wear similar stuff.

According to the fashion report of 2018, customization is going to be one of the streaming trends of the year. The customization is taking shape in various ways from personalized products, to communications, to curated recommendations and storytelling. We are sure that you want to catch up with the latest trends and prevent your business from losing sales. Read on to find out why this is the best time to offer product personalization for your buyers.

With the growth of online stores and the increasing popularity of customization services, customers are getting diverted from store-bought, mass-produced items and looking to buy unique products. This encourages entrepreneurs to create unique products for niche customers. To offer the best customization option, you need an effective product customization tool that will give your business an edge and set it apart from your competitors.

The Time to Offer Personalization Feature for Your Products

Nowadays, every individual wants to stand out and look different. People prefer to purchase products with a sense of uniqueness, luxury and exclusivity, which makes this a perfect time to integrate product customization feature to your eCommerce. According to many reports roaming over the internet, people are willing to pay extra to get customized products; you can also take benefit of customers’ purchasing behavior and sell the custom product at a higher price. A recent survey conducted with the next generation of spenders on their spending habits also states that buyers are ready to pay more for a customized fashion item. And if you want to survive in the industry, you cannot ignore these statistics.

Over the years, it has been seen that personalization options also help to enhance the customer experience, which will eventually lead in the increased customer engagement and loyalty. This ultimately results in higher customer retention and acquisition. Hence, product customization not only helps your business to increase sales and revenue, but it can be a great opportunity for your business to enhance your customer base.

Another benefit of offering customization services is it can assist you to expand your catalog. You can collect data from the personalization to find out the trending products amongst the users, which will help you to expand your offerings. Today, no one can deny the power of social media and personalization increase the share-ability of your product on social media. Nowadays, people like to show off their creativity and customization is one of the best ways to try their creativity. Your customers are likely to design and share your products, which you can use in your marketing strategy.

Making Personalization Work for Your Business

While customization feature excites individual to shop from your store, it is best practice to decide what purpose it should serve. Do you want to make it the attraction point for your business? Or, are you looking it as an opportunity to build your brand and improve customer engagement? While implementing a personalization feature on your eCommerce store, make sure it is easy to use for end users. Otherwise, you might end up losing your customers by scaring them with too many whistles and bells. There are numerous online product customization software available which can assist you to provide the customized service in the most effective and user-friendly way.

The next thing is to promote and telling people about your customization service, here are the ways you can market your customized products:

  • You can promote your customization services as a part of a campaign or theme. This can be anything like a holiday or special event, but should not be restricted to it. This theme can be associated with either existing designs or something completely new, including symbols, catchphrases, quotes, and everything in between
  • Another way to market your personalized product is as gifts. Nowadays, people prefer to gift something personalized to their friends and family as personalized gifts are both practical and thoughtful. Some of the occasions for which you can design your campaign includes birthdays, wedding, baby showers, first day of school, graduations, Valentine’s Day, Christmas, Mother’s/Father’s Day and many others.
  • You can highlight your customization service using a pop-up feature on your eCommerce site. A pop-up can give information about the personalization option in a catchy way to grab the attention of users.

These are just some basic suggestions that you can implement, but you can incorporate as creative ideas as you want. Product customization is trending and is here to stay, so adding this to your business can help you to grab more business and expand your reach in the market.


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