Final season of 2010 arrives, many different lingerie trends 2011 has been publishing in different fashion magazines,newspapers and websites etc by variety of fashion trend agencies. As a lingeriemanufacture which owns its own RD centre will feel glad to see the out-comingfashion trends, meanwhile they will be confused by the different trends whichspeak different themes in vary way. For them, the most important thing is tofigure out the suitable annual trends for the lingerie brand to catch, How tochoose the right trends according to brands’ own market? I would like to simplyanalyze it from below 4 aspects.

Firstly, what kind of products are you dealing with?

Different products have different design requirements, for example, if we deal with swimwear, we need to emphasis on thetrends of swimwear such as fabrics, color, market etc, of course we can takesome other products’ trend into consideration to make right decision. Ipersonally think the fabrics for swimwear must be the first factor when wedecide to follow some trends, because fabric of swimwear is different from thecommon lingerie, its function should be given first priority, furthermorespeaking, color will be the second key-point, the sites that swimwear will bewear are beach, swimming pool etc, people come here especially for relaxing,therefore we need to take their entertainment mood seriously---

Secondly, what kind of markets are you operating?

Market is the most important factor for the lingerie designers to take. A good designer must be a good market specialist,who is familiar with their lingerie products market level, knowing well aboutthe definition, the requirements, management mode of the lower market, middlemarket or high class market. Under this circumstance, you are skilled to choosethe right trends of your own products, the suitable trends will be the wings ofyour products, bringing your design bright future.

Thirdly, Designers should pay much attention to your customers’ appetites.

Lingerie designers should carefully take customers’ appetites into their mind, the named good design has no customer willbe a failure, which will lead to the severe sales statistics’ drop. I suggestthe designers to have investigation before put the design into production,choosing a group of people to show different trends of fabric, color, designsetc for them to choose, 7 of 10 choose the same trend, we can define this designas public piece theme, choosing another special trends as the unique design forthe special groups, in this case there will be no necessary to worry about themarket blank and loss---

Fourthly, take your cost as reference.

Some trends will cost a lot, therefore we need to consider our actual situation to choose the economical and nice trends for ourdesign application. If our market is middle market, when we choose the trends,we need to consider the technology innovations which we can afford, the crucialis that your customers can afford, adapting to our market orientation. Inpursuit of high class trends with valued and expensive technologies are notsuitable for the lower market brands and middle market operator, because thelimitation of your terminal market consuming ability, which will bring thecompany brands operation a mess and an unexpected change! Just try it when youhave strong capability to play it!

Basing from the customers’ standings to choose suitable lingerie trends will give you more valuable experience, I sincerelyhope my suggestion can benefit you and intrigue your spark of creative idea inlingerie trends adoption

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