If fashion is your passion and you like writing or taking pictures, a fashion blog will make a lot of sense. You will have a lot of fun doing it but if you want to become a successful fashion blogger, you will have to take your efforts a step further. There are many well-established fashion blogs out there and to stand out, you will have to be committed to the creation of high quality content.
Know What Makes You Different
Statistics show there will be 31.7 million bloggers in the US by 2020. Fashion blogging still makes a large portion of the total, regardless of various claims about the death of the genre through the years.
In order to be a prominent fashion blogger, however, you need a specialized concept.
Gone are the days when posting pictures of yourself in different outfits was enough. Today, you have to find the tone and the voice, as well as the content formats that add value and give your blog visitors something new.
Don’t be afraid to experiment with something new, even if the idea appears to be out there. Show the world your perception of fashion without being afraid or following certain norms. Chances are that you’ll get noticed this way.
Learn Something about Marketing
Even if you have the most spectacular blog out there, you will fail in the absence of effective marketing. Your assignment writing and photography skills will be insufficient if you don’t know how to do search engine optimization and how to create a social media community.
Facebook is one of the essential channels to master in order to let the world know about the existence of your blog.
Instagram has also become invaluable for fashion bloggers. This is especially true for the ones who feature their own photography in every single post.
Instagram has over 800 million users as of 2017. Of these users, 59 percent are in the 18 to 29 age range – an ideal target audience for your blog. This audience is relatively easy to engage. Of all Instagram users, 75 percent will take an action like visiting a website after going through an Instagram post.
You don’t need a large budget in order to reach a large crowd on social channels. On the other hand, a lot of creativity, commitment and perseverance will be required. Come up with an action plan, work on interacting with your audience and advertise subtly. People will soon begin responding.
Become a Fashion Influencer
Why should you settle for being a fashion blogger when you could be an influencer?
To accomplish the goal, you will have to understand what the difference between a blogger and an influencer is.
A blogger is someone known for their blog. They could be popular and their content will be well-known among individuals interested in fashion. An influencer spends a lot of time on social media, they participate in events and may even organize their own workshops/webinars/seminars in the respective field.
By combining the two, you will be building your reputation. When you become known for an array of activities in the field of fashion, you will easily establish a loyal audience.
Don’t Underestimate the Importance of Blog Design
Anyone who is serious about the development of their blog should probably invest in professional design.
The appearance of your blog is the first thing that a new audience will notice. If it’s not professional, if it’s mediocre or generic people will be turned off quickly. Today’s audience is much more discerning than the website visitors of the past.
Sure, you can choose a free Wordpress template to experiment with fashion blogging. Sure, it will be enough for a start. Great fashion blogs, however, are unique in every single aspect of their appearance. Today, it’s possible to get a custom website designed for a small amount. Freelancers will offer potential customers great options and the quality will be high enough. Don’t hesitate when it comes to investing in such professional services.
Maintain an Editorial Schedule
Good fashion bloggers know that their audience will get bored fast if updates don’t occur frequently.
You need to have an editorial schedule. The quality of your blogs is of paramount importance but you can’t just rely on three terrific new posts per year. Other fashion bloggers will be much more prolific and they will steal the crowd.
A few updates per week will be sufficient. If you don’t have the time to right, experiment with infographics, videos and image slideshows. Certain formats will help you express yourself without forcing you to work numerous hours on a single post. As already mentioned – don’t be afraid to experiment.
Fashion blogging can become more than a hobby. A serious attitude, investing in a bit of good equipment and interacting with your audience on a daily basis will be enough of a start. When you gain a bit of momentum, you will know how to continue enhancing your blog in the future.
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