The holiday season is here, which will certainly lead to more flow of revenue and more conversion rates for the fashion industry. However, with so many physical stores closed, the onus now lies on the apparel companies to make the most of the opportunities presented before it. As people are buying more from ecommerce storefronts, thanks to technology, mobile commerce, and lockdown, it was crucial for brands to take the baton from here and take the help of fashion-tech companies that can further advance their business. The 3d clothing design online is one such solution that only spurs and expands the market reach of an apparel brand but also enables it to offer marvelous customer experiences that make shopping memorable for a lifetime. The tool is well-designed to help companies understand and act upon the sector’s recent trends and help people create something that depicts their fashion style.
Tailoring Solution Software Offers Solutions to Thrive in the Apparel Market
The fashion industry had seen the worst days when the retailers were constantly losing a third of their revenue to returns. And during the time of Coronavirus, some orders were canceled by brands and some by customers. Either way, the retailers were facing some of their hardest days, as more products were returning, causing them to bear heavy costs and firing some of their employees. ROI Revolution notes that “Global retail sales are expected to dip by 5.7% this year due to the coronavirus pandemic. However, online purchases of clothing are up 76.7%, with online revenue up 22.2% – but average order value down 54.5%”. As the wind is changing its direction, these fashion houses have the golden opportunity to bounce back and take the sector by weep with smart strategies. Let us look at the various ways the fashion sector can redeem itself.
Here are pointers that will enable brands to reclaim their lost territory in the clothing business:
Increasing User Engagement Solutions
The inception of online business has changed the landscape for brands to operate on, and as a result, they have to work on creating a new standard in the business. It is crucial for brands to at the moment to accept the fact that they have been caught off-guard, and they have to pull up their socks as they are still not in a condition to replicate the success of physical stores. Because of this gap, three times as many products are returned after an online purchase than in-store, which hurts the environment, wastes resources, and limits profit. Anyways, whatever has been done and said is in the past.