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E-commerce is a constantly growing platform. In our world of unlimited high-speed internet and convenience as a requirement, e-commerce just makes more sense. In fact, e-commerce in 2019 is expected to reach 1.92 billion buyers.

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Site Source: https://www.oberlo.com/blog/ecommerce-statistics-guide-your-strategy

Furthermore, there is evidence of a steady rise in the usage of e-commerce platforms in the upcoming years. That means that e-commerce will account for more retail revenue for businesses.

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Site Source: https://www.oberlo.com/blog/ecommerce-statistics-guide-your-strategy

Importance of Offline Marketing

The one thing that is clear from all this is that e-commerce is not a fad that is going away anytime soon. If anything, e-commerce is expected to grow further. It will become the primary means of consumerism, in a few years. But the issue with doing business on an e-commerce platform lies with brand loyalty.

This is not much of a problem if you have your own platform. But if you are using third-party platforms like Amazon or e-bay, it can be a real issue. The reason is that these platforms list your products alongside those of your direct competitors. That means while the consumer is spoiled for choice, your product range is being compared to others. The way to combat this issue is by creating brand loyalty for your product.

There are many online and off-line marketing strategies you can use to increase your brand following. While on-line strategies can have good results, off-line marketing strategies are just as important.

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Source: https://www.business2community.com/marketing/7-offline-marketing-strategies-support-online-brand-01191059

How Can Offline Marketing Boost your Online Business?

In fact, it is proven that some offline marketing strategies have more of a success rate than online. One of the reasons is that we have grown accustomed to online marketing strategies. And most online marketing campaigns are easy to miss. We tend to remember things we encounter in real-life more than those we encounter online.

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Source: https://www.business2community.com/marketing/7-offline-marketing-strategies-support-online-brand-01191059

5 Offline Strategies to Boost Your Online Business

Offline strategies could be anything from handing out your flyers on the street to billboard advertising. Offline strategies can be interesting and a great way to be creative. It can help you with your brand image and improve customer loyalty.

  1. Events
  2. Advertising
  3. Push Strategies
  4. Physical Mail
  5. Traditional Media

#1. Events

Events are a great place to talk about your business. There are all kinds of tradeshows that take place every week. You can create flyers or catalogs to hand out at these events. If you want to get creative here, the possibilities are endless. You could set up flash mobs. They are good for creating hype and grabbing peoples attention.

Or if you want to take a different approach, you could also offer discounts to tradeshow visitors. Additionally, you can also offer free t-shirts or gifts. Studies show that people remember brands that give out gift items, more than others. Depending on your budget, you can decide what sort of gifts you can give away.

But events are more than just tradeshows. You can network almost everywhere. At social events, fitness clubs. There is a fine line between soliciting and networking. If you can master the difference, you can do wonders for your e-commerce business platform.

#2. Advertising

Advertising is still one of the most influential forms of marketing. Even though we rarely admit it, we enjoy a good advertising campaign. Advertisers are always coming up with new and innovative ideas to capture our attention.

You don’t have to invest in billboards, there are many other cheaper alternatives. Magazines are still widely distributed and are a cheaper alternative to billboards. Similarly, Guerilla advertising campaigns are also extremely effective.

#3. Push Strategies

Push strategies are an effective way to promote your e-commerce business. Push strategies could include cold calls. Cold calls might seem outdated but they are still an effective way to generate leads and promote your product. If your aim is to promote your platform, cold calls could have highly effective results. Even if your objective is to generate more leads, cold calls have proven as good ice-breakers with potential clients.

#4. Physical Mail

Yes! Physical mail is still not dead. Though the internet handles most of our communication, physical mail still has its benefits. Some people still prefer their magazines in physical form, by mail. Most of our bills and notices are sent using mail. If you offer discount coupons in the mail, people are more likely to read them, than emails. Most people tend to not to read “Special Offer” emails. But physical coupons in their mail are inescapable.

#5. Traditional Media

Sure traditional media is hurting right now. But that doesn’t mean that it is not influential. Radio advertising is still one of the most effective advertising platforms today. If you advertise your brand or services on the radio, you are bound to see results.

Conclusion

If you are operating an online business, you can still enjoy offline marketing benefits. Limiting yourself to online advertising is not a good idea, especially if your competition is not. Even Cox internet customer service does a lot of offline marketing. And that is a company that provides internet services. Underestimating the power of offline marketing can work against your e-commerce platform. e-commerce

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