The marketing field keeps on changing, and time to time, there are new trends that are named as the future of marketing. If you are a serious entrepreneur owner who wishes to see his/her business prosper, you must familiarize yourself with each one of them. Chances are, you have at one or several times come across the word motion graphics, but you probably did not understand what they are and how they can affect your marketing strategy.
What are motion graphics? They can be referred to as an animated data or content presentation. They are the solution to infographics in today’s marketing era as they are both accessible and entertaining. They are an excellent way of acquiring your audience attention in a way that texts alone cannot do. To cut the story short, let’s have a glance at some of the ways in which using motion graphics can improve your business;
It helps in sales maximization
People love watching videos more than reading the same information. It is easy to convince them to spend their money on products that are well explained in a video. Having a short video on the landing page increases the chances of conversion by up to 80%. It only takes you a minute or less to bring your products or services to life, make marketing exciting and in the long run increase your sales.
They are good for SEO
There is no doubt that people spend more time on a page with a quality video than without. Even if it is an only 30 seconds or one minute video, it will do your site right. When visitors spend long on your page watching the video, the search engines will view your site as quality and useful, and it is, therefore, likely to be ranked high. Incorporating motion graphics can help you stay ahead of your competitors by attracting people’s attention and retaining them.
They are attractive and eye-catching
Nothing beats quality motion graphics when it comes to drawing attention. It is hard for anyone to overlook a video. People are curious, and they always want to find out what’s contained in the video. If you can try and pair your product or services information with some attractive and interesting graphics, there is a possibility that people will click it and watch it to the end. The visitors get to learn a thing or two about your products and eventually they may want to try them out.
They are ideal for social media content
Whether you use some cute puppies or movie trailers, there is no doubt that short videos are dominating social media platforms, especially Facebook. This is because they enhance viewers’ engagement and you will realize that a lot of people will like, comment and share motion graphics more than they do to written content. You can take advantage of this and post these short videos on your social media pages and watch your content spread to more and more individuals each day.
If you want to take your business to the next level, this is the chance for you. Invest in motion graphics and improve your overall branding.