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Modern Jeweler In the JUNE 2008 Issue Cover: "Cleopatra" bracelet inspired by an Egyptian scroll motif handcrafted in 18kt gold, diamonds and rubies with a hand chiseled surface designed by Elias…

Modern Jeweler

In the JUNE 2008 Issue

Cover: "Cleopatra" bracelet inspired by an Egyptian scroll motif handcrafted in 18kt gold, diamonds and rubies with a
hand chiseled surface designed by Elias for EV JEWELRY DESIGN, suggested retail $65,000, (212)-869-1010. Model: Yamila Diaz.

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Fashion Forward

THE LATEST CATCH

New styles are inspired by the sea and its creatures.

Gem Profile

OREGON SUNSTONE

This local labradorite is naturally red

Features

Guest Editor: Gary Gordon

Improving Your Relationship With Your Banker

Fall Selections 2008

First Person: Retail Dog Days

Gail Lindgren of Joseph Jewelers in West Des Moines Iowa explains how Josephs connected with new customers through their love for their pets.

Add Some Luster to Your Store

Retailers share their pearl-selling secrets and we give you four easy-to-use cheat sheets on selling the four most popular pearl varieties.

Key Item: Stud Earrings

Stud earrings are the most classic and essential diamond jewelry item. But with necklaces becoming more important, stud and button earrings are newly fashionable too. Here are some great new styles to add to your assortment

BEYOND BRILLIANCE

Designs featuring rough gems are redefining diamond beauty.

Three Rules for Selling to the Internet Shopper

Internet price-shopping has changed the diamond purchase but that can be a good thing.

Rise to the Occasion

This special section sponsored by the Diamond Promotion Service on marketing diamond gifts of love is a jeweler’s guide to making every occasion a diamond occasion.

Buyer's Choice

Buyer's Choice: Men's Jewelry

New collections, new materials, and new customers are helping this neglected department of many jewelry stores drive growth.

Jewelry Trends

Style Profile

Jewelry Scene

De Beers to Promote Forevermark as a Brand

Gemvision Releases Matrix 6