The Levi's® brand challenges today's pioneers to uncover a $100,000 fortune buried somewhere in America by solving the question "Who was Grayson Ozias IV and where is his fortune?"
Are you looking for hints about Grayson Ozias? Or are you simply curious about this fashionable treasure hunt? Well, I may actually know some hints about Grayson Ozias IV. However, I also may not...
Launching October 5, 2009, at levi.com/goforth (Levi go forth
), this interactive challenge invites participants to solve mysteries as they unfold, keep up with other players or go for the gold themselves with the final cipher. It is a mystery, wrapped in a puzzle and an adventure across our country.
"The question we asked ourselves was 'how do we bring the spirit of Go Forth to life out there in the world? How do we bring the unique history and rich legacy of the Levi's® brand to life in a fun and compelling way?' The story of Grayson Ozias's lost fortune seemed like a mystery just waiting to be solved," says Doug Sweeny, Vice President of Levi's® Brand Marketing.
Grayson Ozias IV Fortune
The narrative behind the challenge follows Grayson Ozias IV, a fictional character based on the Levi's® brand's pioneering and innovative spirit, on his adventures across America until his 1896
disappearance into the wilderness, after hiding his considerable fortune. Grayson Ozias IV
was a friend of Levi Strauss's nephew Nathan
, so the story goes, who recorded newly discovered details about Grayson's journey that hint at the final hiding place of his fortune. These newly discovered recordings and the story they tell will lead participants on a new adventure of discovery.
The story of Grayson's 1890s adventure exploring America will guide our modern-day event. The game's scavenger hunt leads to many cities and towns across America, each a part of Grayson's journey, encourages players to step out from behind their computers and will lead some lucky player into the real world directly to the buried treasure. Each task triggers the next clue in the challenge.
The ongoing puzzle, an elaborate cryptogram, requires a combination of knowledge, skill and determination. The players will be receiving clues and pieces of the puzzle from launch to finish. The first player to crack the final puzzle and send it to the Levi's® game team will win Grayson Ozias's buried fortune. Players can also win other great prizes throughout the journey.
Learn more at Levi Brand Buries 100,000 Dollars Somewhere in America With the Cha...
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Good luck locating the treasure of Grayson Ozias IV.
Find the Grayson Ozias IV
. You are welcome to contact me with clues and hints.