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Geoffrey Beene for Swirl 70s Mrs Roper attire….

I’m a HUGE fan of Geoffrey Beene and always have been.  His earlier pieces are in my opinion national treasures.  Beene, Blass & Halston…  all national American treasures.   Let me first give you some info on Swirl.  Swirl was established in Philadelphia and it produces clothes since the beginning of the 20th century….  Swirl was producing dresses for the ‘modern’ woman in the 50s and by the 60s they began making women’s loungewear.  By the 70s, Americans were becoming ‘designer crazed’ so Swirl hired Geoffrey Beene in 1978 and they also hired Oscar de la Renta in the 80s.  Women in the 70s would wear loungewear when they hosted their parties.  It was very common to see women wearing these types of loungewear / dresses out and about.  When you stop and think about the 70s everything about it was fresh, adventurous and daring.  We can only say that today with a grain of salt because when you look at collections today it’s already been done!  The originality of it comes in vintage not new….  So saying all that can’t you see Mrs Roper wearing this Geoffrey Beene 70s lounge dress out and about ???  I sure can because I watched Three’s Company back in the day!  


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