Garment exporters tread into local markets

Quite a few clothing manufacturers in India, who have been supplying goods to reputed global garment and
accessory retailers, are now planning to launch their own brands in
India, to take advantage of the vibrant domestic market.

The organised garment and
accessories retail sector in India is valued at around Rs 320 billion
and is projected to increase to approximately Rs 900 billion in a
matter of five years that is by 2015.

Those companies which are planning to enter the lucrative retailing
sector are hoping to attract overseas investors or tie-up with global
brands, as, as per current government of India policy, 51 percent FDI
is permitted in single-brand retail.

The main reason is that the economies of the European Union and USA,
have still not fully recovered and since these are the biggest export
markets for Indian apparel exports, these companies, would prefer to diversify and retain the level of operations.

Amongst Indian apparel manufacturers,
who are firming up plans to launch new brands or expand existing brands
are Mandhana Industries, Orient Craft, SP Apparels and the South India
based Royal Classic Group.

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