Fashion Blogs

It's Time to register for FashionCampLa

Sabine Seymour presenting pieces featured in her book, FashionableTechnology. This piece on spray-on fabric particularly caught theattendees imaginations. Just check out the #fashioncamp2010 feed toget a sense of what the attendees are saying.

On June 13th, 2010, I’d like to invite you to the most fashionable unConference you’ve ever been to. Followingin the format of barcamp, we’re holding the first ever FashionCamp inLos Angeles for LA area retail professionals, students and bloggers.We will be discussing the Impact of Technology on the Fashion, Appareland Retail Industries.

Http://La,fashioncamp.org @macala Has put together a great and distinctive lineup! This is worth the Trip toLA... It has a completely differnt focus than FashionCampNy with newPresenters!

Fashion Camp LA will be a revolutionary event, one that invites all fashionindustry professionals and experts to present and share their knowledgeand successes. Industry professionals, members of the independentfashion community and of the vintage community, Los Angeles brands,technology start-ups, style bloggers, writers, and journalists,stylists, designers and brand professionals are all invited attend thecasual, but informative, seminars. It’s going to be an amazing chance for thefashion forward to meet some of the technology industry’s leadingexperts.

ConferenceSpeakers include:

Philip Warbasse, CEO,Warbasse Design – Developing QR Code Campaigns
Warbassewill demonstrate how 2-dimensional barcodes, commonly referred to as QRCodes, are being used to tie the “real” world (whether that be printedpieces from newspaper ads to napkins) to the “virtual” world (theInternet, a text message, a song, a video, etc.). Warbasse Design hascreated a mobile QR campaign for Ralph Lauren and Lucky Brand Jeans.Warbasse will discuss the development and implementation of successfulQR campaigns for retailers and brands.

Matt Szymczyk,CEO, Zugara – Augmented Reality: From Marketing Buzzword To A BetterConsumer Experience
Time Magazine recently named AugmentedReality the #4 Tech Trend to watch in 2010. That’s all good and well,but how do fashion retailers utilize this tech in a relevant andmeaningful way? Zugara will bring your attendees up to speed on thisemerging technology and discuss how it can be utilized to provide amore meaningful and engaging experience for their consumers. Zugarawill be demonstrating the AR ecommerce applications that they’ve builtfor retailers.

Macala Wright Lee, Publisher,FashionablyMarketing.Me -- Retailer ROI – Establishing Metrics forOnline Marketing
Macala Wright Lee is the founder of FashionablyMarketing.Me andhas been a marketing consultant <http://www.fashionablydigital.com> for fashion, beauty andlifestyle-related brands and individuals for 10 years. In herdiscussion, she will discuss how brands Sorel, American Express and 1928Jewelry developed metrics in order to establish the effectiveness ofsocial media and blogger supported campaigns.

Syuzi Pakhchyan,Author, FashioningTech.com – Fashioning Technology - Code, Cloth &Culture: Imagining Tomorrow's Wardrobe
In “Code, Cloth& Culture: Imagining Tomorrow's Wardrobe”, Syuzi Pakhchyan willdiscuss how science, technology, and smart materials will shape ourfashions in the future. Pakhchyan will demonstrate "soft circuiting”and will teach participants how to sew a simple circuit usingconductive thread and LEDs.

Lisa Borodkin, FashionAttorney – Fashionably Legal & Knowledgeable
Lisa Borodkin is an attorney, strategist andsocial media connector specializing in new media, intellectual propertyand entertainment law. She will discuss what apparel manufacturers,designers and retailers need to know to protect their intellectualproperty in the digital space.

Crosby Noricks,Founder, PRCouture.com – The New Rules of Fashion PR
PRCouture.comis the web’s leading Fashion PR Blog and website. Social media andonline marketing have changed the way fashion brands and retailersapproach PR. Crosby Noricks, a Senior Digital Strategist at Red Doorand who manages social media and digital PR for retailer CharlotteRusse, will discuss the new rules of fashion PR and publicity.

DarrylJung, CEO, Clashe—Digital Lookbooks: Bootstrapping your Brand
Clashe lookbooks are free websites forlifting emerging designers & bloggers higher and faster. Clashetakes the muck out of maintaining your online brand so that you canfocus more of your time on your creative energy and budget. Darryl willshare tips on using Clashe in order to build your brand, promote yourproducts & services and get discovered.


The event,sponsored by Mashable, LosAngeles-based XCVI Clothing, Burda Style,Mindshare LA, CoLoft and FashionablyMarketing.Me,aims to teach attendees that fashion and technology aren’t twoseparate industries. Attendeeswill learn from industry experts how technology works hand in handwith fashion and how this relationship opens up the doors to theapparel, retail and fashion industries to everyone who has thedrive and talent -- creating amazing possibilities to build innovativeideas that generate positive cash flow. FashionCampLA is the firststep. Learn, network, share, teach, and get involved in this thrillingnew era of fashion.

Fashion Camp LA will take place June13th, 2010 at CoLoft, 920 Santa Monica Blvd. in Santa Monica,California. The event runs from 10AM – 7PM, the cost of the event is$10.00-20.00 per person. To register, visit FashionCampLA’s EventBriteat http://lafashioncamp.eventbrite.com/.

If you can’t join us, then please help us promote awareness of the event via twitter, your blog, facebook or even Meetup. I can’t wait tosee you there!

Macala Wright
CEO, Fashionably Digital
FashionablyDigital.com
FashionablyMarketing.Me

images FashionCamNY courtesy Repost from Uploading: Wearable Technology and Interactive Media Blog