Sabine Seymour presenting pieces featured in her book, Fashionable
Technology. This piece on spray-on fabric particularly caught the
attendees imaginations. Just check out the #fashioncamp2010 feed to
get a sense of what the attendees are saying.
On June 13th, 2010, I’d like to invite you to the most fashionable unConference you’ve ever been to. Following
in the format of barcamp, we’re holding the first ever FashionCamp in
Los Angeles for LA area retail professionals, students and bloggers.
We will be discussing the Impact of Technology on the Fashion, Apparel
and Retail Industries.
Http://La,fashioncamp.org @macala Has put together a great and distinctive lineup! This is worth the Trip to LA... It has a completely differnt focus than FashionCampNy with new
Fashion Camp LA will be a revolutionary event, one that invites all fashion industry professionals and experts to present and share their knowledge
and successes. Industry professionals, members of the independent
fashion community and of the vintage community, Los Angeles brands,
technology start-ups, style bloggers, writers, and journalists,
stylists, designers and brand professionals are all invited attend the
casual, but informative, seminars. It’s going to be an amazing chance for the
fashion forward to meet some of the technology industry’s leading
Conference Speakers include:
Philip Warbasse, CEO, Warbasse Design – Developing QR Code Campaigns
Warbasse will demonstrate how 2-dimensional barcodes, commonly referred to as QR
Codes, are being used to tie the “real” world (whether that be printed
pieces from newspaper ads to napkins) to the “virtual” world (the
Internet, a text message, a song, a video, etc.). Warbasse Design has
created a mobile QR campaign for Ralph Lauren and Lucky Brand Jeans.
Warbasse will discuss the development and implementation of successful
QR campaigns for retailers and brands.
Matt Szymczyk, CEO, Zugara – Augmented Reality: From Marketing Buzzword To A Better
Time Magazine recently named Augmented Reality the #4 Tech Trend to watch in 2010. That’s all good and well,
but how do fashion retailers utilize this tech in a relevant and
meaningful way? Zugara will bring your attendees up to speed on this
emerging technology and discuss how it can be utilized to provide a
more meaningful and engaging experience for their consumers. Zugara
will be demonstrating the AR ecommerce applications that they’ve built
Macala Wright Lee, Publisher, FashionablyMarketing.Me -- Retailer ROI – Establishing Metrics for
Macala Wright Lee is the founder of FashionablyMarketing.Me and has been a marketing consultant <http://www.fashionablydigital.com> for fashion, beauty and
lifestyle-related brands and individuals for 10 years. In her
discussion, she will discuss how brands Sorel, American Express and 1928
Jewelry developed metrics in order to establish the effectiveness of
social media and blogger supported campaigns.
Syuzi Pakhchyan, Author, FashioningTech.com – Fashioning Technology - Code, Cloth &
Culture: Imagining Tomorrow's Wardrobe
In “Code, Cloth & Culture: Imagining Tomorrow's Wardrobe”, Syuzi Pakhchyan will
discuss how science, technology, and smart materials will shape our
fashions in the future. Pakhchyan will demonstrate "soft circuiting”
and will teach participants how to sew a simple circuit using
conductive thread and LEDs.
Lisa Borodkin, Fashion Attorney – Fashionably Legal & Knowledgeable
Lisa Borodkin is an attorney, strategist and social media connector specializing in new media, intellectual property
and entertainment law. She will discuss what apparel manufacturers,
designers and retailers need to know to protect their intellectual
property in the digital space.
Crosby Noricks, Founder, PRCouture.com – The New Rules of Fashion PR
PRCouture.com is the web’s leading Fashion PR Blog and website. Social media and
online marketing have changed the way fashion brands and retailers
approach PR. Crosby Noricks, a Senior Digital Strategist at Red Door
and who manages social media and digital PR for retailer Charlotte
Russe, will discuss the new rules of fashion PR and publicity.
Darryl Jung, CEO, Clashe—Digital Lookbooks: Bootstrapping your Brand
Clashe lookbooks are free websites for lifting emerging designers & bloggers higher and faster. Clashe
takes the muck out of maintaining your online brand so that you can
focus more of your time on your creative energy and budget. Darryl will
share tips on using Clashe in order to build your brand, promote your
products & services and get discovered.
The event, sponsored by Mashable, Los
Angeles-based XCVI Clothing, Burda Style,
Mindshare LA, CoLoft and FashionablyMarketing.Me,
aims to teach attendees that fashion and technology aren’t two
separate industries. Attendees
will learn from industry experts how technology works hand in hand
with fashion and how this relationship opens up the doors to the
apparel, retail and fashion industries to everyone who has the
drive and talent -- creating amazing possibilities to build innovative
ideas that generate positive cash flow. FashionCampLA is the first
step. Learn, network, share, teach, and get involved in this thrilling
new era of fashion.
Fashion Camp LA will take place June 13th, 2010 at CoLoft, 920 Santa Monica Blvd. in Santa Monica,
California. The event runs from 10AM – 7PM, the cost of the event is
$10.00-20.00 per person. To register, visit FashionCampLA’s EventBrite
If you can’t join us, then please help us promote awareness of the event via twitter, your blog, facebook or even Meetup. I can’t wait to see you there!
CEO, Fashionably Digital
images FashionCamNY courtesy Repost from Uploading: Wearable Technology and Interactive Media Blog