Fashion entertainment moguls IMG have partnered with 505 Games and Funcom announcing their launch of the first interactive online platform for fashion lovers that also promises to be first site fully integrating fashion brands into social media.
Fashion World Live debuting September 2011 is a platform covering all facets of the fashion Industry allowing users to generate and activate their own fashion world. Create a “virtual career as a designer, a model, a stylist, a photographer and more..Interact with fashion brands, products and personalities and dream up your own creations before sharing them online”…members are encouraged to collaborate with the like minded building a parallel fashion universe.
World renowned make up artist Pat McGrath who also happens to be the Creative Director on the project says “a realistic and creatively legitimate online destination for fashion insiders and admirers to virtually collaborate is something that has not existed until now.”
Tim Woodley, Head of Global Brands for 505 Games states “Fashion World Live is the ultimate authentic online fashion-focused social community experience where ideas are shared and users are inspired to create and connect with one another”. Fashion World Live is visually and functionally engaging and creates a unique online space for innovation.”
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