by: Benjamin Kanarek
You Decide…
I had a very interesting occurrence today. I am running a blog that rather than many blogs out there, actually posts original material. Most of the Fashion Blogs out there scan what is being published and
informs the audience of the news.
Very few of them are actually writing pertinent information relating to his field. Well, being that what they are doing is suppose to be reporting on magazines of consequence and those of lesser importance as
well, I put out a standard newsletter announcing an editorial of mine
in one of the largest circulation fashion magazines in the world and
perhaps the number one in China. It is Harper's BAZAAR and it was our "Fly Me to the Moon" story. I know this sounds pompously arrogant, but if they can publish L'Officiel why not Bazaar?
Now this blog, which I will mention shortly had published via their classic copy and paste techniques the magazine editorials they felt worthy of publishing as well as the model and photographer credits. To
our surprise they responded to our press release notice as a
submission which they rejected. It was not a submission, but a
newsletter. I found this amusing as we had our 14 page story published
in hard copy in over 750,000 issues and on the internet throughout
China already, so being rejected by your standard fare blog was of no
consequence what so ever.
What I did find surprising however was how non-journalistic this blog was in not covering what they do all the time and that is the sharing of what the monthly magazines have on offer.
be no original material to speak of. You would have all of these blogs
just regurgitating the same information ad infinitum until the tap
totally dried up. These copy & paste blogs will eventually start to
wither away once the public realizes that original material is what
these blogs thrive on and leave only the very few that will float to the
top of the smegma heap.
Frédérique invented a new name for these types of blogs “The Scannerists“.
So, there you have it… Oh, just in case you are interested… the name of the blog is Fashion Gone Rogue.