In this booming era of e-commerce businesses that are rapidly replacing offline stores. Online buying and shopping are here to stay and grow as more and more people are flocking around websites and placing orders that are being processed all over the Internet. Some product manufacturers do not care about the presentation of the custom packaging boxes for the products that are being sold over the Internet.
It can result in a disastrous mistake. Undermining such aspects of packaging can favor the competition and you can lose out. It is not guesswork, this is a fact established through research and study conducted in several different institutions around the world.
Unboxing Experience is Paramount
As a product maker or packaging designer, you may have your boxes ready and set to go to your customers when produced in bulk once the design is finalized.
But, wait before you take that wholesale order. Say no to those air pouches and packaging peanuts. Their days are getting depleted. If you want to give your customers a truly memorable unboxing experience, brand your box inside out creatively when you design it. Use elegant protective layers. Do not hesitate to spend some bucks. Believe it or not, it can pay you back in spades.
Tell Your Brand Story
A new dimension in branding is on the rise and it is to tell the brand story through the custom boxes in an engaging way. You use tones and colors to make an impression on your customers.
Avoid adding any invoiced and other papers that may distract their attention from unboxing. In a creative posture, you communicate your online presence inviting the customer to join a Facebook group or an online community helping you to upsell.