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Doyens acclaim branding campaign for Nonwovens Industry even before its launch - 365 days online branding campaign for nonwovens Industry is a bold initiative by Fibre2Fashion to cater to the field of nonwovens through its thick presence worldwide. It has been able to garner a very good response from nonwovens manufacturers, machinery manufacturers and marketers as well as consultants.
This has come in no small measure to the goodwill generated by Fibre2Fashion through its 10 years of valuable service offered to the industry. The campaign will start from 31st March 2009 for one full year. Companies have slowly but surely begun to realize the power of the internet and in turn the influence and impact that online branding is able to generate across the globe, beyond any demarcated geographical boundaries.

Dr. PR Roy, a leading Management Consultant and a former group chief executive of Arvind Mills got highly impressed with the commitment and dedication of fibre2fashion’s team behind the campaign.

Congratulating the team, he appreciated Fibre2Fashion's brilliant concept of bringing underneath one common umbrella all those concerned in a rapidly growing sector like nonwovens to look at their current and future business with the support of authentic data / information. He further added that despite the present economic meltdown, the bold and pragmatic industry leaders are expected to choose their next steps forward on the basis of such meaningful support. He wishes Fibre2Fashion all the success in this endeavor.

Ms. Scholken, Sales Manager at RML Raynworth Marketing Ltd, one of the leading machinery marketing companies from Switzerland got abundantly convinced with the concept and its deliverables. In a happy tone, she said, “This is the third time that we have participated in an internet based activity”. Continuing with her review, she added by saying, “The most impressive part in this campaign is the branding across ministries, associations and companies globally, which they are looking at since long.

A separate location on the internet, is a 365 days online branding campaign designed for nonwoven fabric manufacturers, converters, machinery manufacturers and consultants. One of the distinct features of this campaign is the creation of comprehensive directory of suppliers to the nonwovens industry. It would serve as a ready reference for companies to source fabric, machinery or take an expert opinion in the field of nonwovens.

Product Showcase is another exclusive offering wherein companies can display their products online throughout the year. The same will be optimized through a team of expert optimizers across major search engines worldwide. As a part of its campaigning process, fibre2fashion will circulate 2000 copies of this comprehensive directory to ministries, associations andcompanies worldwide.

Participation in the campaign will draw great benefits in terms of global branding and business generation. Fibre2fashion also appeals for immediate participation in order to avail the benefits of early registration, sources said.

To have a look at the participants to this global initiative or for more updates, please visit

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