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Digital marketing agency pleased with Google backing

The wholesale baby items business has a five-strong team in the island, based at Samuel Harris House, St Georges Street, Douglas.

Report Central made it their top goal for 2018 to become a Google partner, alongside their Hubspot Gold Partnership.

They met the tough requirements and achieved certification within just 36 hours - a process that typically takes up to six months.

To acquire the Google Partnership badge, Report Central had to pass several technical exams focusing on complex Adwords concepts, covering topics including online advertising, Adwords processes and best practices for campaign management.

They had to meet spending requirements across their managed accounts, a target met with ease as the company manages over £3m annually.

Finally, Google was looking for strong performance and company growth.

A spokesman said Report Central demonstrated this with ‘gusto’. Their campaigns achieve high click through rates and ‘exceptional’ conversion rates, some as high as 30%.

Gaining the Google partnership badge is Report Central’s first step in their master plan to become the UK’s leading PPC [Pay per click] agency and Adwords is just one part of how they gain customers for their clients. The spokesman said: ‘As well as creating highly-converting PPC ads, Report Central deliver value for their clients with their holistic marketing packages optimising landing pages, building intuitive CRMs, creating content that generates organic traffic and bringing it all together with insightful data analysis reports.’

Will Ryles, creative director at Report Central said: ‘So far this year, we’ve not only achieved partner status with both Hubspot & Google, but we’ve also been shortlisted for a host of prestigious awards.

‘The year started off with a DataIQ Magazine nomination for our work with Google Ads and most recently we’ve been nominated for two UK Search Agency Awards.’

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