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Daisy Lowe is hailed as the glamorous 'everyday woman'

With her lips painted pillar box red and her glossy dark hair tousled to perfection, Daisy Lowe looks every inch the glamorous designer's muse.

And while the 26-year-old recently spoke about being sick of her 'curvy' label just because she isn't stick thin, it's exactly this feisty attitude and body confidence that's earned her high praise.

Designer Giles Deacon, who is famous for dressing Hollywood's A-list, has hailed Daisy as the 'perfect girl' to represent the 'everyday woman'.

She's a close friend of Giles Deacon and has impossible curves and gamine features, so it makes perfect sense for Daisy Lowe to model for Giles' latest collection.

The line itself? Think grown-up florals and flattering shapes in pretty muted hues. If that already sounds like your ideal wardrobe, just wait - it gets better. The range is for Debenhams, so us mere mortals can afford to snap up the pieces too!

We took a particular shine to this gorgeous floral maxi dress here. The plunging neckline, the silky feel...it's giving us retro Old Hollywood vibes and we can't wait to wear it to our next big event with metallic accessories and Veronica Lake waves!

Click the link (right) to snap it up now and prepare to wow in florals. Or be a budding beauty in the similar picks we've lined up for you below. From Missguided to Ted Baker and French Connection we've got options that will leave you spoiled for choice.

The model, who has modelled for the likes of Chanel, Burberry and Vivienne Westwood, has been chosen as the poster girl for his new high-street collection for Debenhams.

And from this collection of photographs, it's easy to see why. Posing braless in a sharply cut black blazer jacket and slim fit trousers, Daisy flaunts her enviable figure in new 'wardrobe staples' designed by Deacon.

Other shots see her wowing in a classic LBD, a printed chiffon tunic dress and a plunging grey and navy patterned gown - which are all part of the new Designers at Debenhams range.

The London Fashion Week designer believed Daisy was 'the perfect girl' to front his campaign.

He said: 'If a person could sum up the words glamorous and sexy it would be Daisy.'

'She is confident without being arrogant therefore making her completely relative to how I want the customer to feel.'

'If anyone can rock a pair of full red lips, an LBD and make every head turn, it's going to be Daisy.She always looks like she is having fun and a good time too!'

The daughter of Pearl Lowe and Gavin Rossdale has long been a fixture on the elite London party scene, most recently joining Kate Moss and Rita Ora to celebrate Nick Grimshaw's birthday.

She also hit headlines when she complained she wasn't a fan of being labelled 'curvy'.

'I get labelled as curvy but I'm sure women who are size 14 or 16 find that infuriating,' she told The Guardian.

'I'm only curvy compared to normal model size; I'm not teeny-weeny. Women are our own worst enemies when it comes to how we look.'

But despite her trouble with the curvy tagline, the London socialite said she's still proud to show off her body when it comes to her work.

'I have done naked shoots, which means everyone thinks I'm a deviant, but I think the female form is something to be celebrated.

'I have to become a character to have the confidence to take my clothes off. If I was Daisy, I'd be an awkward nightmare.'

It's this mix of strong body confidence and an understanding of the realities of women that have earned her the role as Deacon's latest muse.

Model Daisy has praised the collection, which she says is made up of wardrobe essentials.

She said: 'I have had the pleasure of knowing Giles for many years. He is such a warm and gorgeous man and I love the way he dresses the female form.'

'The collection is perfectly Giles, chic, beautiful tailoring, a bit of a 70s vibe from hippy dresses to incredible suiting... romantic and fun prints at an affordable price.'

'I'm obsessed with the stunning black suit, the grey cape and the white coat. They are all such beautiful shapes and staples for any girl's wardrobe.'

Deacon started his career as a menswear designer at Debenhams, before leaving the high street brand to start his eponymous label.

Explaining his decision to come full circle, Deacon said: 'It's great as I am designing, at times, pieces that are slightly more casual which I don't always have the opportunity to do on my main line.'

'I am really looking forward to walking past people on the street wearing my clothes and know I am designing for an everyday woman.'

Giles Deacon Edition At Debenhams is available in store now.

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