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Closet Confessions : Fashion Videos from Bluefly

I read today a press release from Bluefly, regarding their Closet Confessions video series. In summary, the online retailer debuts a viral reality series for the first time on television in branded 45-second episodes. Between you and I, is a "branded 45 second episode" occasionally referred to as a commercial???

Bluefly, Inc. a leading online retailer of designer fashion and accessories, announced yesterday a partnership with Bravo media to air its online video series Closet Confessions on Bravo in innovative—and addictive—45-second spots across the network’s various platforms. Since its launch in April 2010 Closet Confessions’ celebrity style documentaries have had over 1 million page views as fashionistas flock to watch fashion authorities including heiress Nicky Hilton, Project Runway alum Christian Siriano, Olympic skater and aspiring stylist Johnny Weir, and model / DJ / It Girl Harley Viera-Newton give unscripted tours of their closets. These style stars open up their homes and share the stories behind their favorite pieces of clothing exclusively for Bluefly. The online series was so popular that Bluefly is now taking the episodes to television in short-form episodes that will air on Bravo and BravoTV.com this fall.

I wonder why Bluefly did not choose to add their fashion videos to the fashion videos section here at the Fashion Industry Network. Maybe they will in the future.

If you are interested, you can read more about Bluefly Closet Confessions.

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