Christina Hendricks: The New Face of London Fog

Iconix Brand Group announced that Emmy Award-nominated actress Christina Hendricks will appear in its London Fog brand's fall marketing campaign.

Hendricks stars in AMC's award winning series, Mad Men, and was
recently named "Best-Looking Woman In America" by Esquire magazine. The
multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Christina Hendricks stated, "London Fog is a classic brand, which I
love. It also ties in to Mad Men, we used London Fog in the show and
this was a nice way to tie everything together. The trench is such an
iconic shape for men and women. It works for anyone - it worked in the
1960s and it works now."

Hendricks was chosen for the London Fog campaign for her glamorous and
sophisticated persona. The alluring black and white campaign features
Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.

Read more about Christina Hendricks: The new face of London Fog @ Fibre2fashion

Check more images of Christina Hendricks:

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