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With the rise of a new generation of consumers and local Chinese design, the individualized and design-oriented Chinese independent designer brands are getting more and more popular. Fashion is not just simply good-looking, unique and attitude has gradually become the focus of contemporary dress. The following pioneering designer brands shine in a chic style, attracting the attention of many people.

Angel Chen

Affected by the epidemic, ANGEL CHEN 2020's autumn and winter conference was canceled. In order not to be inferior to the offline show, Angel Chen combined the traditional catwalk form with the scenes produced by CG. Using the 1988 film "Akira" as the source of inspiration, the saturated sense of the future city was brought to the show screen. Communicate series concepts through five creative virtual scenes.

This season, the main color of the movie is integrated into the clothing. The blue and red of the punk locomotive and the green and silver of the sense of technology appear in the series in the main color, showing the darkness and chaos at the moment of explosion.


New Chinese designer Calvin Luo has made a lot of attention in the fashion circle since his appearance at New York Fashion Week last year. Calvin Luo pays attention to the overall outline structure, unique design and style is showing the beauty of conciseness and transgender.

CALVIN LUO 2020 autumn and winter series invited Chinese supermodel He Zhi to perform. In this season, Calvin Luo paid tribute to traditional culture and combined the contemporary aesthetics with a strong sense of streamline, and the simple lines showed a hint of coldness.

This season includes fake two-piece tops, trench coats, medium boots and rectangular handbags, as well as a lot of hand-knitting and sewing processes used in high fashion. The details of digging and twisting are very interesting, which gives new life to fashion.


At the Milan Fashion Week in Fall Winter 2020, the personal designer brand ANNAKIKI, founded by Chinese designer Anna Yang, released a new season of women's collection.

In the series, the theme of infoxication information poisoning was given a new interpretation. The use of classic techniques and silhouettes in the design continues the complicated process design and brings a strong visual impact.

Looking back on the ANNAKIKI 2020 spring and summer catalogue, this season's clothing is exquisite but not lacking in fun. Bold and bright colors may be suitable for the dull 2020.


ZIIICIIEN was founded in 2017. The brand founder Zhi Chen takes knitting as the core, and uses bold colors and a relaxed mood to create confident, independent and beyond-imagined young women.

ZIIICIIEN 2020 autumn and winter series is using color knitting to show a strong visual collision.The bold and bright colors and patterns to create the style you want, and dress your creativity and fun in a fashionable and modern style.


Qiu Shuting, a graduate of the Royal Academy of Fine Arts in Antwerp, established her eponymous brand SHUTING QIU in 2017.

The brand is characterized by bright and happy colors, bright prints, and complicated embroidery, which makes the design of the fashion full of the characteristics of modern romantic women.

SHUTING QIU 2020 autumn and winter series was inspired by female artist Marlene Dumas and rock singer Janis Japlin while continuing the brand's classic printing elements, it also combines the silhouette of the 1970s to bring us a cool girl full of power.

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