Carbon-neutral Bra from Marks and Spencer

The environmental footprint of Marks & Spencer (M&S) new Autograph Leaves lingerie is even smaller than the bra and panties. As part of M&S Plan A efforts, where they aim to make every one of their 2.7 billion products have less of an impact on the planet by 2020, the British retailer is adding a carbon-neutral bra to their lingerie line.

but how do eco-friendly bras look?

These are no frumpy, “old lady” undergarments. The Autograph Leaves line is sophisticated, feminine, and fresh. M&S used a combination of intricate lace and dramatic embroidery, inspired by the exotic foliage of the rainforest. We think these will be a big hit, eco-friendly or not.