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Under Armour, the Baltimore, MD-based leader in sports performance apparel, footwear and Accessory announced a multi-year partnership with 2010 Heisman Trophy winner Cam Newton, the dynamic leader of the Auburn Tigers' BCS National Championship season.

The 2010 AP Player of the Year, who engineered one of the most prolific college football seasons of all-time, will be featured in a national advertising and in-store campaign in 2011. Additionally, Newton will showcase the latest innovations from Under Armour at this week's NFL Scouting Combine.

Newton's on-field NFL Scouting Combine uniform will include the Under Armour Coreshort, delivering stability for the core muscle groups for more speed, power and precision. He also will debut Under Armour's latest football "Game Day Armour" collection, featuring the new Under Armour Combine Bolt graphic treatment – a cutting-edge design specifically engineered for elite athletes participating in Combine testing – and Under Armour E39, a compression shirt fitted with electronic touchpoints that track biometric signals.

"Cam Newton is an incredible talent and a proven champion whose skills are unique and exciting," said Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour. "He electrified the college football world this past season, and his commitment to training and preparation, along with his hunger to succeed at the next level, make him a perfect fit for the Under Armour family."

Newton led the Tigers to an undefeated 14-0 season, culminating with the BCS National Championship. He became just the third player in major college football history to pass for 20 touchdowns and rush for 20 touchdowns in a season and the first quarterback in SEC history to throw for 2,000 yards and rush for 1,000 yards in the same season. Newton's 51 total touchdowns in 2010 rank second on the NCAA's all-time single-season touchdown list. 

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