Iconix Brand Group, Inc. unveiled today its spring 2010 marketing campaign for its junior brand, Candie's®, which is exclusively available at Kohl's Department Stores and Kohls.com. The campaign entitled, "Britney Spears Through The Lens," showcases international superstar Britney Spears as seen through the lens of
three famed photographers: Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.

The campaign, a series of photographs of Spears as seen through the lens of each master photographer will debut with a four-page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Each photographer has their own unique and trademark style. Annie Leibovitz's photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger's first set was a French burlesque inspired pink dressing room and the second was a custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.


I wonder if these fashion photographers have already found the fashion photographers group here on the Fashion Industry Network...


Learn more about Britney Spears.


Learn more about Iconix Brand Group.


Read the full article about Britney Spears Through The Lens Unveiled by Iconix Brand Group and Kohl's Department Stores at the Fashion Newspaper.

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