Glendale, Calif., on an early Sunday morning in June: Cars and SUVs pull in one after the other into the parking lot of the factory where the 3D fashion video shoot is going to take place. The concept behind today’s shoot is to bring out the magnificent Furne One dresses and gowns by making them stand out against run down surroundings. There will also be a band randomly playing inside a factory while the models walk through it, and, rumor has it, a mysterious man may come take a picture. Yes, literally, A picture! All so confusing, I know! I guess we will all have to wait for the edited piece to try to make sense of all this, but then again, leaving us puzzled, wondering, and a bit dumbfounded, might be just what director Sanjay Belani had in mind… Additionally this promo piece is sure to leave a lasting impression because it will be shot in 3D! Even though executive producer Tom Funk’s RED Epic cameras, look very interesting mounted at a 45 degree angle to shoot 3D, I came here to see the Furne One designs! So I set out to find them!
To my delight I finally manage to locate the gold garment bags I have heard they travel in, and I peek! Stylists Arianna Sinclair and Hillary Anderson kindly take them out of the bag for me to see! Not only are the soft pastel gowns breathtaking, at the same time luxurious and intricate, but the shoulder piece, neckpiece and oversized collar are so unique, I can’t wait to see them on the models! The familiar smell of hair spray draws me towards the improvised make-up room, crowded with artists –already at work - and models – still waking up! Creative director Mr. Mikey Stone is describing his visions to the artists.
Finally, the video shoot starts, first in a basement, then in the factory, and lastly, as the sun starts setting, a Mercedes arrives, driven by a chauffeur; a mysterious man comes out of the backseat, is handed a medium format camera and takes one photograph of the models, who have been anxiously posing for him all day hoping he’d come take a shot. He just did. Now he leaves. This was so anti-climactic it took me a while to realize the shoot was over.
It was a long day, and the work conditions were less than ideal, which tends to be typical of fashion shoots, but now we get back to reality: the shivering models put their robes on and switch to flip flops while the crew starts breaking down the equipment…
Just another day on the not-so-glamorous and unsettling side of fashion…
For more info, please visit the Furne One website at www.FurneOne.com
Article and Photographs: Isabelle Ruen
Executive Producer: Tom Funk
Director: Sanjay Belani
Stylist: Arianna Sinclair for SinKulture
AGENCY: FTSA - (For The Stars Agency - www.forthestarsagency.com)
Creative Director: Mr. Mikey Stone
Stylist: Hillary Anderson
Makeup/Hair: Mr. Mikey Stone
Designer: Furne One
Director of Photography: Kevin Pham
Gaffer: Peter Koocheradis
Best Boy Electric: Blake Gaytan
Key Grip: Rene Yescas
1st AC: Michael Chomieniec
2nd AC/DIT: Alejandro Echevarria