Beauty in balance: Izak Zenou illustration

Izak Zenou’s illustrations have become the gold standard for fashion and beauty brands worldwide. We asked him what he sees as the next beauty trends for 2017.

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IZAK: Beauty today has to transcend the cosmetic aspect and deliver beauty in its purest expression. I believe women want to look healthy, they want to feel good and be good to themselves. They want to use healthy products to enhance their well-being. They should also be celebrating their differences and individuality. Someone with strong eyebrows should accentuate them. If you have big eyes, we want to emphasize them even more. Having character is very modern.

WHERE DO BEAUTY AND FASHION MEET?

IZAK: Fashion and beauty should be in perfect balance. If you have a strong style, you go with a more natural beauty. If you have a simple style, you go with a more forceful look.

WHAT ARE YOUR FAVORITE PRODUCTS?

IZAK: I’m low-maintenance. I use Biotherm for men. For fragrance, I like Un jardin sur le Nile by Hermes.

IS THERE AN OVERLAP BETWEEN MEN AND WOMEN’S GROOMING?

IZAK: There is definitely a more androgynous aspect today, which leads to an overlap in men’s and women’s styles. Next step, make-up? Not sure. But men take care of themselves much more. I can see in the future guys using more women-oriented products.

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Click here See the lastest work from IZAK.

Source: https://goo.gl/JG1xCM

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