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Avoid These 6 Mistakes As A Professional In The Beauty Business

Your passion for people, beauty and self-care made you a consummate professional in the salon, spa and hair-care universes. Your talents, skills, and reputation drew loyal customers and patrons. Now, capitalize on those assets and avoid these common pitfalls so you can take your business to more profits and visibility than ever before.

Business Basics

1. OVERSTAFFING

Remember Each salon or spa worker your staff earns a commission and competes for customers. In some arrangements, you may be responsible for employee benefits such as group health insurance and paid time off.

 

Avoid stressful competition between workers and painful conversations if you must lay some off. When business is new, start with a small staff. Be a strong leader with a reasonably sized core staff, assess average daily business needs and build a bigger team only when necessary.

2. UNDERSTAFFING

Great service is impossible when a few beauticians or specialists are rushed and overbooked. If you are a veteran business owner or your business grew quickly in a short time, give the best to those customers who got you there.

 

It is a mistake to wait until you must turn customers away or manage their tempers during excruciating waits. Recruit new staff from local training programs and schools. They make great interns, can fill in during hectic times and may provide your next prized hire.

3. INSURANCE NEGLECT

Insurance coverage sets professionals apart from amateurs. It is a nonnegotiable asset to protect you, your customers and the equipment you've invested so much into.

 

An insurance plan will consider whether you work from a home-based space, office building or storefront. Always tailor your plan specifically to the services you provide. For instance, a skincare facialist should choose a program such as an esthetician insurance from Beauty Insurance Plus in order to prioritize many different protections than a nail or hairstylist would.

Marketing Savvy

4. FAILING TO MOBILIZE

Strong websites, blogs, and social media engagement mean nothing if they are not fully-responsive to all the digital devices users may access them on. Your website may look fantastic online but it may be a confusing, jumbled mess when viewed on a smartphone.

 

The time is now to upgrade all websites and blogs to fully-responsive formats. Next, integrate mobile apps to update customers and upgrade booking systems. As a bonus, you can work with numerous budget-friendly app developers to create a unique, fun mobile experience to keep in contact with customers.

5. BLOCKING YOUR BRAND

You want returning and prospective customers to spread the word about your skills and also to recognize your business from a mile away. However, if your physical signage and online sites have different styles or contrast to your space's interior, your brand is not established.

 

Coordinate all your signage, website and printed materials with the vibe and ambiance customers experience during their transforming visits. Every vision of your image everywhere must reflect this same vibe and ambiance whether it is fun and peppy or cool and zen.

6. KNOCKING OFF SALES

New business owners worry over profits while veteran entrepreneurs become content with just breaking even. However, you could pass up the major opportunities if you do not offer attention-grabbing, short-term sales and discounts to nab long-term residuals.

 

Flash sales, group discounts and party packages boost profits astronomically. They bring a bulk of new fans into your business who may become repeat customers and brand ambassadors.

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