--Environmentally Friendly Artisan Prints Define Argenti's Latest Line -- Debuts August 1-3 at NYC's MODA --
NEW YORK, Aug 02, 2010 /PRNewswire via COMTEX/ -- Argenti's new Spring-Summer 2011 collection is young, romantic, and distinctly different. These are dresses with unique silhouettes, original prints, and showpiece detailing that all women who love color will want to own. Available at more than 500 stores, boutiques, and online sites worldwide, and debuting at MODA (August 1-3 - Manhattan's Javits Center) the pieces in Argenti's collection (created using waterless AirDye(R) technology) start with artisans in Como, Italy, who imagine the vibrant prints. The range of day-to-evening, casual-to-cocktail dresses strikes a balance between timelessness and trends with close attention to tailoring and fit. Retailing between $100-$120 (wholesale: $45-$49), there is no better value for such sartorial synthesis of old-world artistry and modern-day style.
After a brief hiatus, the Argenti family is back in the industry of which father Patrick is a 30-year veteran. With vast experience in public and private label design, Patrick, whose self-built fashion empire reached annual sales of $110 million in the '90s, knows the micro and macro of nurturing a clothing line--even hiring the right face, supermodel Paulina Porizkova, for several Argenti advertising campaigns. Patrick developed "the magical price point," a midpoint between a garment's original price and end-of-season sale price. By providing savings up-front, Argenti sold high volumes and built a loyal following of buyers and consumers.
Raising his three children--Justin, 30, Lauren, 26, and Alex, 23--in and around showrooms, Patrick instilled in them an appreciation for fashion and the industriousness needed to be successful in business. As former students of New York City's Laboratory Institute of Merchandising (the only four-year college in the U.S. devoted to the business of fashion), the Argenti children are committed to filling the wide-open market for beautifully designed, American-made, environmentally-sound women's wear. Justin, President of his family's namesake brand, is mapping Argenti's future while blending style with sustainability.
AirDye(R) technology manages the application of color to textiles without the use of water. It is the most efficient sustainable alternative to traditional printing and dyeing processes. AirDye also reduces process time to weeks rather than months so orders are delivered more quickly and adjustments are implemented with real-time speed.