--Environmentally Friendly Artisan Prints Define Argenti's Latest Line -- Debuts August 1-3 at NYC's MODA --
The Company
After a brief hiatus, the Argenti family is back in the industry of which father Patrick is a 30-year veteran. With vast experience in public and private label design, Patrick, whose self-built fashion empire reached annual sales of $110 million in the '90s, knows the micro and macro of nurturing a clothing line--even hiring the right face, supermodel Paulina Porizkova, for several Argenti advertising campaigns. Patrick developed "the magical price point," a midpoint between a garment's original price and end-of-season sale price. By providing savings up-front, Argenti sold high volumes and built a loyal following of buyers and consumers.
Raising his three children--Justin, 30, Lauren, 26, and Alex, 23--in and around showrooms, Patrick instilled in them an appreciation for fashion and the industriousness needed to be successful in business. As former students of New York City's Laboratory Institute of Merchandising (the only four-year college in the U.S. devoted to the business of fashion), the Argenti children are committed to filling the wide-open market for beautifully designed, American-made, environmentally-sound women's wear. Justin, President of his family's namesake brand, is mapping Argenti's future while blending style with sustainability.
The Technology
AirDye(R) technology manages the application of color to textiles without the use of water. It is the most efficient sustainable alternative to traditional printing and dyeing processes. AirDye also reduces process time to weeks rather than months so orders are delivered more quickly and adjustments are implemented with real-time speed.
SOURCE Argenti