AllSaints NYC Pool Party

Shortly after the launch of AllSaints' amazing stand-alone store in SOHO NYC, they have tied up with the legendary local party series, Jelly Pool Parties, to present an 8-week concert series. Beyond just your concerts, they also have a really cool pop-up bar, model Agyness Deyn live vlogging the event and a create your own photo flipbook booth (which you can share digitally from their website). Talk about a great brand experience!

And here's my vlog post on last week's party, and make sure you check out this week's concert if you are in NYC.