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Bésame Cosmetics on the Power of Niche Marketing

I had a great conversation with Gabriela Hernández on the phone today, and I want to share the conversation with you. Gabriela is the President and CEO of Bésame Cosmetics, a luxury vintage cosmetics line based in California and whose brand image includes extreme femininity and grace of the old days.

In this interview of over an hour, Gabriela talks about the success that she has had in marketing to a specific niche, in this case, lovers of the vintage look. She makes no small point in saying that niche marketing has been what has been able to propel her to her current level of success in only 5 years. She is currently working on licensing Bésame, and she's working on the launch of a new venture that will change the face (no pun intended) of Hispanic-targeted cosmetics and the way they're marketed.

Here's a snippet of the conversation, and the entire podcast is yours free when you subscribe to my newsletter. Regular newsletter subscribers will receive this podcast anyway. Click here to visit the Email Diva website and sign up for my free ...

Click the link to enjoy: Excerpt from Interview with Gabriela Hernández, CEO of Bésame Cosme...

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