For Immediate Release
SANRIO Contact: Orsi Public Relations
Dyann Hawkins or Janna Koppel
Rebecca Minkoff Contact: Shine PR
Momoberry by SANRIO Introduces Co-Branded Partner for Holiday
Momoberry by Sanrio will add a new co-branded collection to the offering for the Holiday season with Rebecca Minkoff for Momoberry. The offering will hit the floor of the Momoberry boutique in November; the agreement is effective immediately.
“We have been quietly building the Momoberry brand to reflect the desire of the upscale Hello Kitty customer,” says Andrea Sobel, Vice President of Marketing at SANRIO®. “We are true fans of Rebecca Minkoff ’s designs, and feel her understanding of our brand will translate perfectly into a unique Momoberry handbag collection.”
Rebecca Minkoff is a notable New York-based handbag designer who believes in balancing a sexy and chic collection with handbags that are versatile in color and comfortable in style. Desired by high-profile celebrity followers such as Sarah Jessica Parker, Debra Messing, Hilary Duff, Hayden Panettiere, and Bijou Phillips, Rebecca has become a notable force in the accessory industry. The Rebecca Minkoff for Momoberry collection will include chic Hello Kitty® graphics on three, limited edition handbags that reflect Rebecca’s signature range of bags. Retail prices will range from $150 to $650.