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Shopping Provides Euphoric Experience

A new study reveals that shopping and discovering an unbelievable fashion find produces a euphoric experience greater than sky diving, kissing or eating chocolate -- increasing heart rates to 192 beats per minute, more than triple the normal resting heart rate of 60. While it has long been known that many women enjoy shopping -- it is something they do willingly and often -- now there is evidence that shopping does actually bring physical happiness. The research, conducted by renowned researcher Dr. David Lewis of the MindLab International on behalf of T.J. Maxx, scientifically reveals that finding a bargain is in fact, a euphoric experience that did not occur in women shopping a department, discount and specialty store.

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