Progressive thought and fashion will unite at the premier of Class on March 1st, 2008 at the Santa Monica Civic Auditorium. The iconic city of Santa Monica, CA welcomes the launch of Class - a three-day event dedicated to revitalizing the tradeshow experience through innovation and “green” initiatives. The concept behind Class, a play on words melding edification, elegance and high standards, is to invite global brands and international markets which capture the essence of the luxury market in a fresh and unique way.
Premium brands will now get to exhibit in an environment that is inviting, intimate, entertaining, interactive, eco-conscious and discerning. These elements combined will establish Class as one of most coveted and inspirational fashion events worldwide.
“I speak from experience having attended many mandatory tradeshows the large-scale trade fairs that offer a platform for the entire fashion industry, have proved to be ineffective and can dilute relevance. The Class founders’ main objective is to create a forum that both exhibitors and buyers will look forward to attending”
Jason Bates director of Class
“Classy” attendees will experience a very different show floor - the finest selection of brands which includes: innovative sportswear, high-end women’s and men’s wear, premium denim labels, luxury street couture, select accessories and shoe collections. Committed to this approach, all exhibitors that play a part in the Class event will have to display a requisite level of “Class” eligibility through a selection process. Brands which so far have passed the ‘test’ include: Kanvis, N.E.W Brands Inc, Retrosport, Same Under Neath, Splitvision, Tank Theory, Ted Baker, The Smooth Company, Triple 5 Soul, WeSC, William Rast, Bread and Orthodox, among others.
This atmosphere will provide exhibitors and buyers a means to connect as community. Additionally, capturing today’s fashion and lifestyle mix, Class will integrate a discriminating selection of music, art, innovative design, an organic tea and coffee garden, organic food, wellness treatments will be available, and full concierge services.
The Class event is committed to making what will prove to be a global event within a local stage, Santa Monica and offers the Class visitor everything from the chic beach lifestyle, the mountains, amazing shopping, Hollywood, etc.Class dismissed – visit the website at www.classtradeshow.com - keep studying for further updates.