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KTR Launches Innovative Clothing Accessory: The Adjustable Fit "Instant Button™ for Jeans"

San Jose, CA (PRWEB) October 17, 2008 -- KTR Enterprise, a new business venture focused on bringing to market a host of new and innovative methodologies to improve the fit of both women's and men's clothes, today announced the launch of its first major clothing accessory--the patent pending "Instant Button™ for Jeans." This new product will help people to enjoy a much better fit at the waist and could result in significant cost savings for consumers as jeans no longer have to be replaced as their owners' weight changes. The product is available immediately online at

In response to consumers' ongoing struggles to fit into their favorite pairs of designer jeans, KTR has designed a simple but innovative solution for both sexes--a removable button that can be moved up and down the waistline on a daily basis--or as frequently as necessary--and can provide the same perfect fit for jeans all day, every day.

A variety of factors can impact the waistline and therefore the fit of a pair of jeans. People who wear in-between sizes may need to adjust the button to create a more snug fit, and the Instant Button™ for Jeans allows them to do just that. Weight loss can also have the same effect, requiring some to tighten their jeans by an inch or more, for a tighter fit. In addition, people that experience a gap between the body and the back of the waistband can also use the Instant Button™ for a more comfortable fit. No matter the situation, the Instant Button™ for Jeans is a fashionable and quick solution and a great alternative to spending more money on expensive new jeans.

"People struggle all their lives with in-between sizes, gaps between the body and the back of the waistband, and sometimes just temporary weight loss. And those struggles lead to a whole other set of issues with clothing," says Dana Hanh Contey, founder of KTR. "For that reason, the Instant Button™ for Jeans is virtually everyone's dream come true. The "Instant Button™ for Jeans helps us to achieve that same comfortable fit instantly, without the tailor, without the safety pin, and with a stylish result."

"We are so used to tugging our jeans during the day because they fit in the hips but not in the waist," says Nekia Hattley, CEO, and Ja'ire Hattley, Marketing Director at Ja'ire International Couture. "The Instant Button™ totally eliminated that problem for us. And the greatest attribute is that we could use the same button for a number of different pairs of pants. We love it!"

Incorporated in late 2007, KTR Enterprise offers unique, fashionable clothing accessories that enhance and improve the fit of clothing. The Instant Button™ for Jeans was created to help achieve a better fit for jeans when consumers temporarily experience weight loss, in-between sizes, or they have a gap between the body and the back of the waistband. The Instant Button™ for Jeans functions as a removable button that instantly and seamlessly alters the waistband up to one and a half sizes without requiring a belt or an alteration. The Instant Button™ for Jeans is available immediately online at at a cost of $15.00 for a set of two buttons.

About KTR Enterprise

KTR Enterprise is a new business venture, focused on bringing to market a host of new and innovative methodologies to improve the fit of clothes. KTR Enterprise is the only provider of the removable Instant Button™ for Jeans, which instantly and seamlessly adjusts the waistband for a better fit. The company is headquartered in San Jose, Calif. For more information, visit

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