The biggest eCommerce platform is Amazon and experience of selling on Amazon is completely different than selling on your website. Being the biggest platform out there, not selling on Amazon can cost a lot of loss to an eCommerce seller. The platform has a lot to offer; from the buy box to a great A9 search engine, a better Amazon product listing optimisation can rank you really quickly and high on Google.
Google is the largest and most popular search engine in the world. It involves an entirely different set of criteria for Amazon’s internal search engine. If you rank high and better on Google as well as Amazon, it can double up on the benefits. If you rank bad on either of them, it can cut off a massive revenue stream and affect greatly on website traffic and sales.
Fret not as here are some tips to improve your Amazon listing’s ranking on Google.
Linking On Another Indexed Website
One of the methods to attract GoogleBot to your product page is to create a link on another website which is already ranking well or indexed on Google.
If you are selling on other than Amazon platform or have a website, add a link to the Amazon listing of your product. You can also find a website where you can build a link.
Check and double check to ensure there is no duplicate listing as it will harm the position of your product page on Google. Also, avoid using an affiliate link.
Add Long-Tail Keywords
This is the era of voice searching and here, long tail has become one of the most drastic changes for the marketers and SEO experts.
Do extensive research on long tail keywords related to your products while editing your product copy. This method would perhaps be not important for Amazon but Google will definitely pick up on them. Your keywords will rank a better position on niche terms that will point people closer to their searched product.
Google rank for intent and thus, eCommerce links rank higher than informational links.
Optimize For Amazon And Then Google Ranking
It all depends on the conversion rate of a product on the Amazon platform. In the same manner, it will rank on Amazon. Every marketing toil will go in vain if huge traffic is coming on the product page but no one is buying.
Hire professional product upload services who can set up well for conversion rich, engaging and informative content on the page. Upload high-quality product images from different angles to provide a better virtual view.
Google accepts optimised description with around 70 characters or less for desktop search. Google determines the pattern of displaying your product page on its search engine page. And, Amazon auto-generates titles and meta descriptions for all its listings. When you hire product upload services, they will concisely create product titles to make sure they are completely displaying.