Although Softwares and IT solutions have emerged today in the fashion industry, the product development leadtime still remains longest from initial concept to Fit sampling as physical samples are required at each sampling stage for decision making.
Today, the duration of the product development cycle has reduced by months although some retail brands still have longer cycles. There are many disadvantages of having lengthy product development cycles such as-
- Longer Seasonal Leadtimes
- Higher Product Development Costs
- Early Adoption of new trends
- Lack of Competitiveness.