Before you can start a fashion business, it’s important that you think about the business of fashion. Running a business is more than simply having knowledge of the industry you’re in. You need to dedicate hard work and business ethics to ensure it’s run correctly and everything is in order.
In particular, the design aspect of your brand needs to be up to scratch - it needs to have an engaging logo, a website, utilise social media and even more. Here are design priorities to consider when developing the design of your business.
As a fashion business, customers will heavily associate your brand with having killer taste and great sense in style with your products. However, the same needs to be associated with your own brand too.
There are several aspects of design that will be included in your business including logo, branding, social media presence and your website. Even when it comes to face to face interactions such as launch events, labels for your clothes and signage all concern design and being the ‘face’ of your business.
When your clothing brand comes across professional and attractive, it can look great in front of potential investors and buyers. Your brand logo will be the start of this as it will be at the forefront of your business and what you represent. That being said, it may be worth looking at logo design trends to understand how you can make an appealing logo for your fashion business. As well as that, you need to consider other factors such as your brand name which will make a big impact on the industry.
Whenever you pitch to potential investors, you’ll be presenting your brand to those looking into buy into your product. This is where consistent branding in your presentations, lookbooks and general graphic design are crucial.
When you first start out as a fashion business, getting your brand noticed and gathering an audience should be a top priority for you. This can be tough when you’re first starting out and sometimes it can be quite costly.
However, social media is a great way to reach out to new audiences and acquire new customers. It’s also an essential tool in business nowadays as without it, you’re unlikely to be seen by customers.
So your brand can stay embedded into your customer base's mind, utilise social media platforms to showcase your brand and logos. Using post templates that you can use for each post that you make can provide consistency but also show professionalism.
Although not extensive, these are essential design factors to consider when building your fashion brand. Partnering with the right brand strategy agency can help you achieve these goals and make sure the design aspect of your clothing business is ticked off.
Fashion helps to instil confidence and inspire others, but with poor design this is likely to do the complete opposite. Therefore, make sure all design aspects of your design are covered as you lead a road to a successful business.