When you want to go clothes shopping, the major department stores usually aren’t too far away. You can probably find a Macy’s or Nordstrom at your nearest mall, along with lower-priced fast fashion outlets. But boutiques and other smaller clothing companies are growing more and more popular with consumers.
What makes these smaller businesses so appealing for finding new clothes? There are three reasons that stand above the rest.
If you’re the type of person who appreciates fashion and developing your own personal style, then a boutique is the perfect place for you. When you shop at a boutique or a small company for clothes, you can find pieces that very few other people have. You’ll have people asking you where you got your clothes simply because what you’re wearing stands out.
The same can’t be said for large clothing stores. Since these stores need to focus on selling a high volume, they tend to stock items that a wide variety of people will like and buy. You may end up buying something that thousands of other people are already wearing.
When you shop at a small business, the money you spend goes to the owners and their employees, all of who likely live in the local area. You get to do business with your neighbors in the community. It’s also good for the local economy, as the business’s owners and employees will likely put that money back into the community in some way.
Compare that to shopping for clothes at some giant corporation. Your money is just part of their profit margin, and much of it will likely go to executives in another city.
You’re far more likely to find high-quality, handmade clothing when you shop at a small business. The people who own small clothing companies usually do so because they have a passion for clothes and enjoy making them. It’s an art form to them.
At larger stores, it’s all about producing as many clothes as possible at the lowest cost. That leads to cost-cutting measures, such as using lower-quality fabrics and manufacturing clothes by machine instead of by hand.
Next time you shop for clothing, you can probably get the lowest prices at a huge national store. However, if you want a unique, high-quality handmade product that also allows you to support your community, consider stopping by a boutique.