American Apparel, the vertically integrated clothing manufacturer based in
downtown Los Angeles, is announcing the addition of six new colors to
its successful line of nail polish. The company timed and designed the
expansion of American Apparel Nail Lacquer for the upcoming summer
The colors continue the theme of representing the brand and the culture
which surrounds it. A khaki shade called "California Trooper" alludes
to the uniforms of the ubiquitous California Highway Patrol, while
"Malibu Green" is inspired by the colors found near the company's store
on the historic Pacific Coast Highway. Other colors like "Summer Peach"
and "Butter" are now also an available option for some of the company's
classic garments, including the Pique Tennis Shirt, 4-Way Stretch Side
Zipper Pants and Dov's Hoody. The line will feature the release of a
base/top coat, a much-requested addition that will bring an extra layer
of protection and gloss to the nail lacquer.
"The first 18 colors of our nail polish line were an experiment -- we
picked colors that were beautiful and didn't set out to necessarily
match them with anything. For summer, we saw an opportunity not only to
add a few new colors, but also to develop some fresh shades that can
coordinate with the tones of our new styles. We're proud that by
listening to the feedback of our employees, customers and the online
community, we were able to create a summer range that incorporates
their ideas and expresses the palette we presented this season," said
Marsha Brady, a creative director for American Apparel.
American Apparel Nail Lacquer has been an exciting success for the
company as it has expanded its aesthetic into new areas and styles. The
initial run of 18 colors and 50,000 bottles quickly sold out worldwide
and developed a loyal following of fashion bloggers and polish artists.
By working with a California manufacturer near its headquarters in Los
Angeles, American Apparel continues its commitment to the idea of Made
in USA polish and hopes the new colors will be met with the same
"The public has had an overwhelmingly positive reaction to our nail
polish collection and we're excited about these new additions. As we
translate our basics model to fashionable pieces and new kinds of
products, we remain dedicated to maintaining the same level of quality
and dependability that we're known for. The colors have the potential
to enhance outfits in both classic and atypical ways and we're really
look forward to seeing how people wear them," Brady said.