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Launching a new fashion collection – how to effectively market your brand

The fashion industry is a challenging and competitive one. While pursuing a fashion career is quite exciting, you need to be ready to deal with different various difficulties, and you need to know how to keep your brand on track. When you are launching a new collection, to gain the exposure desired, and thus create awareness around your name, marketing is essential. The way you choose to promote your collection and your fashion brand in general will naturally contribute to your success in the field. If you are currently seeking ways of gaining popularity and attracting your target audience to your creations, receiving some pointers might be useful. Here’s what you should consider doing first:


Collaborate with online influencers

The online environment has become a powerful place for businesses to advertise their brand, and when it comes to fashion, things are taken to impressive heights. Today’s younger generation gets its inspiration in the fashion department from the most popular online influencers. Instagram has become one of the most targeted channels on the market. Those with an impressive number of followers usually collaborate with fashion brands in order to expose new collections and draw interest among users. If you have the budget necessary, working with an influencer can provide you with amazing results. Your clothes will immediately be seen by thousands of people, and a said percentage of those people could actually want to learn more about your designs. Find someone that seems to have the type of style that characterizes your collection, discuss a potential collaboration and get your clothes exposed in the online in an effective manner. The outcomes will not take long to show. Even a single picture posted on Instagram by the right person, wearing your designs, can bring in high traffic to your website.

Popup stands

Visuals play a critical role when it comes to marketing, and traditional materials used for advertising purposes still matter, even in the digital era. If you want to spread the word out about the launch of your collection on a local sale, and you want to do that fast, what you can work with is a popup stand. This element, placed in a strategic location, will in fact draw interest and boost the popularity of your brand. You need to let people know about your designs and you need to use the right strategies for that, and Trade Show Popup Stands can be the ideal tools here. Work with visuals to create a powerful impression. With so many options available nowadays, you will be able to create exactly the popup up stand you have pictured in your mind without any inconveniences.

Upgrade your website

Regardless of where you will be advertising your clothing items first, either on social media, with eh help of bloggers or through a more traditional marketing approach, as soon as someone will hear about your brand, the first thing they will want to do is access your website and take a closer look at what you are bringing into the market. Therefore, you should make sure you have upgraded your platform, added all the new elements you have designed and provide visitors with an optimal browse experience. Besides taking great photos of your collection and having them posted there, working with web developers to ensure the proper functionality of the site is necessary. You can easily lose a user’s interest if glitches, or other issues of this sort appear when they are accessing your platform. Usability and navigations are key factors to focus on here.

Set up a fashion campaign on Facebook

If you know a little something about social media, you’re probably aware of the fact that Facebook is the largest online community, with somewhere around two billion users. This is why you need to incorporate this channel into your strategic marketing plan, considering the appealing prospects and opportunities it can bring you. If you already have a business page running for your brand, and an engaged audience, things will be much easier, you will be able to advertise your new collection at a faster pace. However, if you don’t, you can start working towards this goal right away. Create the right online visuals, investing in targeted Facebook ads and continue to personalize your own Facebook fashion campaign in a way you think works best for you. Also, remember that engagement is critical, so be responsive and interact with users in order to increase the results of your efforts in this department. Facebook and Instagram provide you with affordable and measurable advertising results, so dedicating time and energy towards these channels will most likely pay off, especially when it comes to fashion domains.

Video production

While a great photo of one of your designs is likely to draw interest, think about how much more appeal an actual video will have. Video production is considered a powerful advertising tool, especially if you work with the right people. It’s far easier to convey the message and philosophy of your brand, as well as your story, in motion pictures. You can create a video ad that speaks out to your target audience, and its impact might even reach international grounds, if it becomes viral online. Hire a team of video producers and a marketing adviser, and give this idea a go.

Wanting to give your new collection the exposure it needs in order for your brand to get ahead in an already competitive industry is natural. Besides making sure you are bringing something new to the table, and the pieces designed are qualitative and benefit from unique and appealing style, your success will be directly linked to how much you have done in the marketing department. Despite having so many options available, not all techniques might work effectively for the type of branding you are interested in, but the options suggested in this article can truly bring impressive results to the table. From RAL Display Stands to video production, look these pointers over and consider using them to your advantage.

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Comment by Milli Cater on January 30, 2020 at 3:39am

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